DENTAL SEO TULSA

DENTAL SEO HELPS YOUR PRACTICE REACH MORE PATIENTS

Search engine optimization (SEO) is a powerful marketing tool that can help build a successful dental practice by raising awareness through increased ranking within dental search engine results pages (SERPs).

We know that you didn’t build your dental practice overnight.  It took time, consistent effort, and extreme care with every new patient that you acquired. Even practices that have been acquired, we have the tools to help your dental office become more visible and recognizable online.

Going above and beyond your patient’s needs is a sure way to spur the spread great word of mouth, and is in and of itself a very solid marketing strategy, but eventually you will need to further your reach. Our services are tested within the dental vertical. Our team uses Swell CX, AHREFS, Screaming Frog, Siteliner, Moz, Yext, Google Business, Webmaster tools, Analytics, and other tools to get you found on page 1 of Google/Bing/Yahoo!.

An ROI That Far Outweighs Advertising

Dental SEO can spread the word for your dental practice in a different way, through organic search results online. Nozak Consulting provides best in class SEO services for dentists and dental practices which helps them gain traffic to both their website, in turn, to their physical location. Having a high ranking with search results is one of the most effective marketing tools for dentists and continually puts your dental practice in front of potential patients. Think of SEO/Web Development with Nozak Consulting not as a marketing budget, but an investment back into your business.

A lot more than just a word class custom WordPress website

You will love our world-class WordPress designs. Not only do we focus on the aesthetic beauty of your dental website, the UX, and the UI, we are also concerned about how Google looks at your website. The Google Bot is a user, so we focus heavily on technical SEO, HTML, CSS, Jquery, and Schema markup. It is our job to be informed about Google Algorithm changes, and web development best practices.

While focusing on both the potential client & the search engine crawlers, we optimize your site in a way that makes it very desirable to the search engines. Our goal is to stay within the guidelines set forth by search engines in order to see your dental practice website rewarded with an ever improving search engine results page position i.e. rankings.

Dental SEO Helps Your Practice Be Found Online

Dental SEO is a form of word of mouth, but more like word of bot, for your dental practice. With a fully optimized, technically sound WordPress Websites we can help your dental practice gain traction in the organic search results online. Nozak Consulting provides best in class SEO for dentists and dental practices which helps them gain traffic to both their website and physical location.

Backlink Improvements for Dental CLient

We believe it is imperative for your dental site to have authority. Without authority it is often impossible to outrank competitors in the local dental SERPs. So we focus our efforts not only on your web build, your on page SEO, but we have a team dedicated to your off page SEO. It takes a dedicated SEO team to get your dental practice to the top of search results and keep it there with best in class Dental SEO.

Increasing Traffic Value for Dental Clients

As a leading provider of SEO services, we have an in depth understanding of what it actually takes to get onto Google’s first page of search results. With dental clients it is notoriously a long and hard road to crack the front page of Google. Because of this you need a web development & SEO team that understands the long game for this industry.

Traffic Change over a year for a Dental Client

High search result ranking for dentists and dental practices requires time, technical excellence, a unique value add, and continued improvement, addition, and maintenance coupled with an aggressive, albeit white hat, approach to off page signal acquisition. This strategy, i.e. optimization & content creation is our tested method for our Tulsa dentists.

 Increasing organic keywords for Tulsa Dentist

It takes a dedicated SEO team to get your dental practice to the top of search results and keep it there with best in class Dental SEO.

What does the process of dental SEO look like?

Proper Dental SEO begins with

  1. 1. An understanding who you are (online).
  2. . An understanding of who you want to be (online).
  3. . Who is out there (war report).
  4. . Who is on page 1 & top 3 (locally). What are they doing to be there (local competitive intelligence).
  5. . Who is the best in their respective cities (national competitive intelligence) & what are they doing to be there.

When you partner with Nozak Consulting the first type of research that we’ll do is an in-depth study (competitive analysis) of your organization making sure that we understand your dental practice and your market within the local market.

From this analysis & fact finding, we develop a strategy. Because we are already in this industry, we understand how to rank a dentist in the local Google SERPs. Each competitive analysis allows us to gain even more insights into what works best for each doctor & location within the Oklahoma dental SERPs. Because each doctor is packaging their services uniquely to their clients, we too, can uniquely package this clients to the Google/Bing Search Engine Results Pages. Our research phase is the in depth process that gives us the knowledge to help your team win. We then couple that knowledge with your input in order to make an online package desirable to the Google bots. In the end, our goal is to properly represent your business via a customized WordPress website, brand messaging, and world-class Dental SEO services. 

Dental SEO

Keyword research creates a starting point for all SEO.

With our competitive analysis, we gain insights into content gaps, keyword opportunities, and query trends. From naming your services, i.e. cornerstone content, all the way to understanding what additional content must be added over the weeks/months/years to target additional phrases, queries, and SERPs. We start by studying the incumbents in the market, locally and nationally. We find out who has a good mouse trap and then we find out who has a great mouse trap. When keyword research is done the right, you can build an online presense that grows in popularity with Google and other search engines, versus one that pops in the SERPs and then eventually gets dropped. You simply cannot succeed online and show up in search results without getting this part right.

Keyword Research

Keywords provide the roadmap for how your site’s content will be created:

Apple Roadmap

Our Dental SEO team takes time to methodically work through the research process and identify keywords that we can obtain for your practice quickly to help your website start gaining ground immediately. In addition to the short term keywords we’ll also identify “Long tail” keywords that can be built up over time. Long tail keywords take consistent work over time through new and updated content on your dental website.

Dental short tail keywords, that matter locally/regionally can be more difficult to rank for within search results, they are not unreachable, with a long term strategy. By identifying these keywords early in the SEO process, we can help your practice start working towards them immediately. In the end, if boils down to having the right content and an increasing domain authority that stays ahead of the algorithmic penalties that Google will undeniably continue to unroll.

Our content creation team can work with you directly to provide relevant content on a consistent basis and acquire these keywords so that your dental practice can compete with the leading dental practices in your market, and replace them as a local leader for dental services.

A Fully Optimized website is hard for Google to miss

With the foundation of solid keyword research in place, the foundation is then laid for solid, robust website that can be optimized around those keywords. Our web design team uses the keywords that we’ve identified specifically for your dental practice to be our guiding light when we design your website. Based on those specific keywords, we’ll start to map out what type of web pages we’ll build for your website. The end goal being a fully optimized website.  When your dental practice has a fully optimized website, this allows Google to easily crawl and identify your site, and increases the chances that your website will be ranked well within search results. Once the draft of probable web pages is complete, our web development team will then start to build your website. Don’t be fooled by commercials showing people dragging and dropping content onto their website using Wix or Square.  While you can build a website with those services, unless you get the foundation right, (the behind the scenes technical information) that website will never be found by search engines. This is why hiring and SEO focused web developer like Nozak Consulting is different in the best possible way. Nozak Consulting’s web development team builds websites the right way, from the ground up.  First making sure we have a clear road map from our keyword research, and then after wire-framing (doing a rough draft on paper for the layout), we begin to build the actual pages.

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What does optimizing a dental website look like?

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PROPER TEXT FORMATTING

While the primary goal for text on your website is to inform visitors, when our team at Nozak Consulting builds a website for your dental practice we go another layer deep below the text to make sure on the back end of your website that text is understood by search engines. This entails properly identifying important text with the right heading tags, and using both ordered and un-ordered lists to properly organize the text on a web page. When that page has a proper organizational structure and layout on the technical side, this makes it a winner in Google’s eyes and in turn, your site gets rewarded with more traffic.

TAXONOMY & SITE STRUCTURE

This is the blue-print version of your website. When a site is built properly, it has tears and various levels of information that organizes all of the pages and posts on your site in a way that is easy to understand for search engines. This is no simple task, and requires a well thought out plan in order to have proper site structure in place. Our web development team at Nozak Consulting has actually been certified by Yoast SEO, an industry leader in SEO tools and practices in this very area. This means that you’re dental practice’s website will receive the same techniques that are used on massive, industry leading websites, like Disney.

IMAGES, VIDEOS AND LINKS

While search engine algorithms are constantly updated, currently, we do know that optimized videos and images are highly valued when it comes to ranking a web page within search results. This entails more than just having a video or image on a web page. This really comes down to having an optimized image or video that is relevant to the specific content on that web page and serves a purpose to support the information on that web page. This means that your video or image would be tagged properly, have the right title, and be compressed properly to not slow down the load time of your web page and provide a great user experience.

LINKING STRUCTURE

Linking within your website is another key to unlocking SEO success. Our team will work to thoroughly link out to relevant pages and resources within your website, wherever a reference of those pages or information appears.  This is known as internal linking.  Having a strong internal linking structure can significantly increase the value of your site, and in turn make you show up in the top of search results.

These are just a few of the aspects that SEO is properly used when building a website for a dentists or dental practice…

Industry leading Dental SEO Tools

Nozak Consulting utilizes industry leading tools to maximize the SEO service that we provide our clients. We believe in constant measuring our service and how it affects our clients success with clear metrics that are easy to understand.
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AHREFS

Nozak Consulting utilizes Ahrefs which is one of the leading SEO tracking, research and measuring tools available today.  Ahrefs gives us a tremendous advantage for research and competitive analysis. We don’t believe in reinventing the wheel.  We do believe in researching your market and competition to understand why they’re winning.  This tool gives us a unique look at your competitor’s website and allows us to not only put you on an equal playing field, but give you a major competitive advantage to rank within search results.
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YOAST SEO

In addition to being certified by Yoast SEO, our team uses Yoast’s tools on all our websites. Yoast SEO’s tools allows us to maximize your SEO impact on each web page, or on-page SEO.
Yoast SEO tools provide a great measurement of how your content on the page is measuring up when it comes to SEO metrics like readability as well as internal and external linking.  Yoast has helped lead the way when it comes to SEO best practices and helped us take our SEO service to a level that can only be described as best-in-class.
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SCREAMING FROG

Nozak Consulting also utilizes resources from Screaming Frog, an SEO firm that provides additional in-depth metrics for technical SEO, and helps us dig deeper for any business’s website to create content that is unique and powerful in the way that it’s read by search engines.
You can count on our team to keep our fingers on the pulse of your website.  The moment anything changes, Screaming Frog gives us the ability to quickly identify what changes on your website are affecting your ranking.

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Why your dental practice needs a new website

If your website has not been updated within the last 3 years, don’t wait any longer. Nozak Consulting can help you create a fully optimized website that brings new patients right to the front door of your dental practice. When combined with our monthly SEO services, you can rest assured that your advertising dollars are literally being invested into a site that can generate sales and new patients for years to come.

Why Choose Nozak Consulting For Your Dental SEO

Nozak Consulting has partnered with businesses across multiple industries and helped them maximize their reach by utilizing best in class SEO and web development.  We’ve helped dental practices reach more patients than they ever have in the past, and we’d love to help your practice too.
This page includes just a few of the ways that we work to bring your website to the very top of search results and help your dental practice succeed.

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