What is a Custom-built Website?
Custom websites are built from scratch and are completely different from any other site on the web. These websites are built to meet the individual needs of the business, and very few generic templates can give you everything you want in order to handle your business. These sites are easy to update and can expand as your business grows because they are personalized.
At Nozak Consulting, we specialize in creating custom-built websites, using tools like WordPress, custom plugins, salesforce integrations, email marketing integration, and much more.
Without experience building websites, getting started can seem like an enormous feat, but there are certain tools that can help like WordPress. At Nozak Consulting, we use WordPress to host, build, and update customized websites for businesses, and this Content Management System (CMS) is considered one of the best in the industry.
WordPress utilizes an easy-to-use template system, allowing you to customize any website that will support and promote your business. This content management system is arguably the most popular CMS out today. The simplicity and versatility of the system helps in the creativity process and time management.
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Bootstrap is a free, open-source, front-end framework used to design websites and features numerous HTML and Cascading Style Sheet (CSS) templates for UI interface elements such as buttons, navigation, and forms. This framework is used when you need a website quickly, and it is best used as a prototype or internal tool. However, it is not intended for a production website. Bootstrap means fast development and isn’t used for most unique websites.
A headless content management system is a developer-focused, API-first system, rather than focusing on how the back-end feeds the front-end design. Headless allows you to migrate content much easier if needed, and you won’t be chained to themes and plugins With Headless WordPress you get faster performance, better security, and impressive flexibility. The websites are smooth and responsive with unbelievably fast load times, and they are more difficult for hackers to access.
A custom plugin is just a different way to store functions for your website. By using these plugins instead of functions, you can change child themes without losing pieces of code that make your site work to your advantage.
Custom API Integration
An API (Application Programming Interface) integration is the seamless connectivity that allows two or more applications to exchange data. This is used to automate business processes, and enhance the sharing and embedding of data between various applications and systems.
For example, travel sites often collect data from airlines and hotels and provide that data to the customer. Their APIs allow them to exchange the data needed. Therefore, if you need custom API integration, Nozak Consulting can build a custom software solution that meets the needs of your company.
Large Scale Footprint
A large scale website almost always has numerous individual pages or sections, and by definition has a large volume of information. WordPress, as mentioned above, is often seen as the best option for blogging but WordPress is also efficient and effective in regards to CMS (Content Management System).
Over the years, WordPress has improved tremendously and more and more companies are using it for large scale websites.
Salesforce integration is the combining the data and functionality of Salesforce with a different application, giving users a simplified, unified experience. This can provide your team with several a variety of different features that relate to both platforms. Salesforce integration prevents users from switching back and forth from platform to platform, giving them a centralized platform to use.
Email Marketing Integration
Email marketing is basically a permission-based advertising method which breaks free from other methods that can irritate clients and leave everything to chance. Email marketing is welcomed by the customer, and most of the time, the customer wants a company to send them information. It’s way different than cold calling because your potential customers have given you a direct line of communication.
So, it only makes sense to integrate your email marketing campaigns with your other digital marketing strategies. When you optimize your email marketing strategy, you can solidify your business relationships, and you can personalize your emails for each subscriber.
Custom Dashboards for User Types
Dashboards in Analytics can come with a default or you can customize your dashboard to fit your needs. A default dashboard might work for you at a minimum, but it can be so much more useful by customizing. You want the dashboard to provide the metrics and data you need the most and setting up the dashboard to your liking can give you an advantage.
A company’s website should communicate the business’s brand and values, and it should provide optimized web pages that create an aura of authority. It’s also crucial to provide the information users are searching for. At Nozak Consulting, we can build a solid infrastructure that will continue to serve your customers time and time again.