SERVICES | CONTENT MARKETING
Nozak Consulting believes that solid content is the foundation for the success of any business’s website. We don’t stuff keywords or write fluffy nonsense article. We’ll help your team create solid content that helps your customers, builds a following and seamlessly connects your site with your social media profiles. Content marketing plays a crucial role in your overall SEO strategy and lead to significant gains for your business.
Content marketing builds trust and loyal customers
We’ve built our business on the foundation of solid content that informs and benefits readers. We’ve used this same strategy for countless businesses right here in Tulsa and have seen amazing results. Our Content marketing team can partner with your business to to create specific content that is unmatched by your competitors and attracts customer’s attention.
Nozak Consulting believes in crafting content that is based on our research of your business, your marketplace and your customers. From there, we’ll implement a long-term strategy that helps your site gain traction over time and build a great foundation online.
How Our content marketing services help your organization:
Just like cash is king when it comes to running a business in person, content is king for your business online. We can help you build a consistent stream of content that boosts your search result rankings and builds trust with your customers all at the same time.
Add Value Up Front
We believe that one of the best ways to build trust is to provide value up front, before someone is even a customer of your business. By adding value, you can open up a huge opportunity with potential customers when you provide answers to questions that they have. With our team, you will build a solid foundation of high quality content that constantly draws in new readers and converts them into loyal customers. We’ll help you provide the value add on the front end so that you can attract new customers on a regular basis.
Become a trusted source
If you haven’t noticed yet, we’re kind of hung up on trust. We believe that it’s the cornerstone of any great business. When your organization posts high quality content on a consistent basis, you build trust, all while more and more people come to see your business as a trusted source for information within your industry or marketplace. In a day and age when people can find anything online, it takes work to provide high quality, non-spammy content, but it also helps your organization stand out. We’ll help you get there.
Maximize Your SEO
With each piece of high quality content that you create you can increase the amount of keywords that you rank for within Google search results. More keywords equals more traffic, as a result of better search ranking. Content marketing works in concert with your overall SEO strategy to help build up your business online and can provide you with a huge boost for your website. As you consistently provide great content on your site, Google will recognize you more and more as a great source and throw more traffic your way.
Long form copy wins the day
You may think that short attention spans will prevent people from reading anymore, but research continues to prove that if someone is looking for information, like the answer to a problem, they will actually be ready and wanting to read long form content, as long as it is high quality and provides actual applicable information they can use. Long form content also give you a chance to update your articles and pages over time as things in your industry change. You’ll be able to strengthen these articles as they become “Evergreen” pieces of content.
Story Telling That Sells
One of the all time best strategies for content marketing is simply telling a great story. You may think that you don’t have a story to tell, but by simply documenting what your business does, you can create an attention grabbing story that people want to read and pay attention to. Just ask businesses like Lego or Hasbro who sold millions of dollars based on story-telling for their toys. It’s also why blogs like Tim Ferriss and Wait But Why are so successful. Whey you harness the power of story telling you not only create great content, but you market your business.
Build a community
Chance are that your customers, and potential customers are made up of like-minded people. When you provide great content, you can spark conversations, right on your website, and on social media. You can start building a community by participating in these conversations. The community aspect of content marketing also provides another opportunity to gain valuable feedback directly from your customers and potential customers. You can test new ideas and strategies and quickly see what works without wasting time or money.
Content Marketing Case Studies
Rebranding an auto shop to compete with national brands
Launching a shaved ice franchise to compete against local incumbents.
Taking a local body shop to the top of search results
Our Content Marketing Approach
Brand content creates trust and limits lost revenue. Show customers, competitors, and the web your expertise. Confidence in your ability to deliver, makes the buying process much easier for potential clients. Digital assets, branding, & re-branding creates credibility that can pay off with a higher ROI.
Others will want to link to your material, when it provides visual stimulating and thought provoking material. From truly having valuable content, to gaining additional authority through link building, professionals & clients will use and distribute your material for you.
At the end of the day it is about connecting with potential clients & developing organic web traffic. Through these deliverables, we can make vision casters out of our clients (vision catchers). This increases word of mouth, social media mentions, back linking, and more.
Great content has an effect of spreading naturally, of course, many things can spark the movement. It starts with having a great product/service, and then branding/marketing it, i.e. great content.
We excel at helping you develop a long term strategy for content marketing and then help you know where to direct visitors once your content starts drawing in traffic.
The execution of messaging is set out by our copywriting and content that precisely communicates your differentiating value. It’s content that grabs your audience’s attention and provokes them to engage. We are obsessed with content creation, going to great lengths to ensure that the messaging is powerfully representative of your brand.
Content marketing is a key part of the your brand’s story as told to the world. We make sure it’s a story they can’t get enough of.
Useful content is at the core of our marketing
Traditional marketing is becoming less and less effective every day; as a forward-thinking business owner, you know there has to be a better way.
Good content marketing is the difference between marketing that converts and the other informational garbage you get from businesses trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable or even readable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.
What if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it? What if they anticipated it and shared it with their peers?
This is the kind of content marketing pieces that Nozak Consulting strives to make for our clients. We want to help you build a business not just make a quick sale. We’re in it with you for the long haul, and our content marketing strategy reflects this.
Content Marketing FAQ
WHY DOES MY BUSINESS NEED CONTENT MARKETING?
We understand that your day to day is already packed with running your business. That’s where our content marketing team comes in. We provide consistent, relevent content to your customers and potential customers that keeps bringing them back and keeps your business top of mind.
DO I NEED CONTENT MARKETING IF I'M ALREADY DOING SEO?
We have built content marketing strategies for businesses from all over the spectrum. From towing services and Industry leaders in B2B construction to local start up businesses right here in Oklahoma. Our content marketing team doesn’t stop until you have a website that provides incredible value and clearly communicates your brand to the world, and most importantly of all, we make sure that your content marketing campaign turns into a sales generating machine that is unstoppable.