SERVICES | PAY PER CLICK ADVERTISING (PPC)
When you need to generate leads quickly, we believe that one of the best investments you can make is pay per click advertising or PPC. Pay per click ads allow you to harness the power of Google to laser focus and target your ads straight to the people who are most likely to click on your ad, visit your website and become a customer. Nozak Consulting helps businesses get their phone to ring quickly with PPC ads that work. We’ve been helping businesses right here in Tulsa for years start getting sales quickly with pay per click advertising.
Pay Per Click Advertising Provides Cash-flow While Your Business Grows
As fellow business owners, we know that building a business requires you to generate cashflow on a consistent basis. When you partner with us to build your business, you can be confident that your business will be built the right way from the very beginning.
We believe in using PPC in a strategic way to help your business generate cash flow quickly and to keep things moving forward when you are in a foundation/building phase.
Nozak Consulting believes in spending advertising dollars wisely. With every pay per click campaign we run, we always ensure that before any ad money is spent that we fully understand the customers that you’re after and the keywords for products and services that you are wanting to promote.
How Nozak Consulting Pay Per Click Ads Can Help Your Organization
There are always great opportunities with PPC when you employ a strategic approach that is well thought out. Nozak Consulting can help you identify keywords that you can employ for your ad campaign at a bargain price and receive an amazing ROI.
GENERATE SALES NOW
This is the number one benefit of pay per click advertising. When you need to begin generating sales right now, starting a PPC campaign is your best bet. When you hire Nozak Consulting to assist you with pay per click advertising, you’ll receive a strategic partner who can help you methodically lay out a plan for you ad campaign with consistent budget that doesn’t break the bank. We’ve helped many business start generating sales quickly, and we can do the same for your organization with our pay per click advertising service.
DATA DRIVEN RESULTS
Pay per click advertising has the added benefit of Google Analytics which gives you a massive amount of data about who is clicking on your ads, and help you make adjustments quickly along the way so that each advertising dollar is spent wisely. Our team is trained in Google analytics and can help you read through the data to understand how to maximize your return on investment for your pay per click campaign. When used properly, PPC can become a powerful tool for your business not only helping you generate sales, but also providing valuable data along the way.
COMPETE AGAINST INDUSTRY LEADERS
Pay per click ads give your business an SEO advantage by placing links to your website at the very top of search results, what we call “Above the fold” search results. This means that your advertised link will actually show up above an organic search result for your competition. People typically will click within the first few links of search results which gives you a massive advantage against your competition when you employ pay per click ads. Nozak Consulting can help you place your ads in the right search results to crush the competition.
Local Business Case Studies
Rebranding an auto shop to compete with national brands
Launching a shaved ice franchise to compete against local incumbents.
Taking a local body shop to the top of search results
Our Pay Per Click Advertising Approach
PPC or Pay Per Click marketing is a type of advertising that allows advertisers to pay only when their ad is clicked by an online user. Search engines like Google and Bing make pay per click advertising available on an auction basis where the highest bidder typically earns the best placement, with only a few caveats.
Effective pay-per-click advertising management services takes time and iteration. Watchful modifications leads to a more sound investment. PPC is a proven method to get the phones to ring and website traffic to increase.
Leverage Google AdWords and Bing Ads to grow your reach and get your message in front of the people who are searching for the products or services you offer. The trick is to more efficiently target the population that will becomes buyers.
Why Use Pay Per Click Advertising?
Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see your business first. If folks are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.
PPC is never pay it and forget it. Updating, testing, and modification win the race. The turtle wins the race.
PPC Advertising Is Easily Changed So That You Keep Up With Your Audience And The Market
Where organic search engine marketing or other forms of advertising can lag weeks or months behind changing audience behavior, you can adjust most pay per click campaigns in hours or days. That provides unmatched ability to adjust to market conditions and changing customer interests.
PPC is typically the immediate way to get the phone to ring and it is not always the cheapest solution. With high competition for the main terms it takes careful consideration, campaign tailoring and tracking to maximize returns. Businesses have been aiming to dominate certain search terms since the beginning of Google algorithms. PPC is a method to get above those organic searches to capitalize on those search terms.
Set it and leave it is not a strategy for PPC. Nozak Consulting is engaged, monitoring, and dedicated to maxmization of your campaigns. We monitor cost to conversion very carefully to make sure that you’re not wasting any ad dollars. Our goal is to maximize conversions get you the absolute best ROI possible.
Advantages Of Using PPC Advertising
Direct-response business: If you sell a product or offer a service that folks can purchase the moment they arrive at your web site, pay per click is a great tool. Online stores are a great example: You know that each click generated is a real potential customer, so spending money to increase the number of clicks makes sense. Staying as prominent as possible within a search result equates to immediate ROI, so you may never want to turn it off. You or your agency are simply testing and optimizing to keep those ongoing costs as low as possible day by day, and month by month.
B2B Awareness: If you offer a service in which the sales cycle is measured in weeks and months instead of minutes, PPC can help with visibility and acquiring high-quality users. You can control the ad copy a new user sees and the content a new user is exposed to for a good first impression. You’re optimizing to pay for as many of the best clicks, and the best leads, at the lowest possible cost.
Good Writing: Why We Make Sure Your Descriptions Are Clear And Readable
Most pay per click advertising requires that you write a couple of short, descriptive phrases about your service. Don’t underestimate the importance of this – make sure, at a minimum, that your grammar, spelling, and overall language is correct and appropriate for your audience. Also, verify that your language adheres to the rules enforced by the pay per click platform – Google, for example, won’t allow ads with superlatives (“the best,” “the greatest,” etc.), with repeated keywords, or with excessive capitalization.