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SERVICE

Pay Per Click Advertising

Mission

We spend each advertising dollar that you entrust us with as if it were our own.  We work for maximum exposure and minimal downside.

Approach

PPC or Pay Per Click marketing is a type of advertising that allows advertisers to pay only when their ad is clicked by an online user. Search engines like Google and Bing make pay per click advertising available on an auction basis where the highest bidder typically earns the best placement, with only a few caveats.

Effective pay-per-click advertising management services takes time and iteration. Watchful modifications leads to a more sound investment. PPC is a proven method to get the phones to ring and website traffic to increase.

Leverage Google AdWords and Bing Ads to grow your reach and get your message in front of the people who are searching for the products or services you offer. The trick is to more efficiently target the population that will becomes buyers.

Why Use Pay Per Click Advertising?

Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see your business first. If folks are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.

PPC is never pay it and forget it. Updating, testing, and modification win the race. The turtle wins the race.

PPC Advertising Is Easily Changed So That You Keep Up With Your Audience And The Market

Where organic search engine marketing or other forms of advertising can lag weeks or months behind changing audience behavior, you can adjust most pay per click campaigns in hours or days. That provides unmatched ability to adjust to market conditions and changing customer interests.

PPC is typically the immediate way to get the phone to ring and it is not always the cheapest solution. With high competition for the main terms it takes careful consideration, campaign tailoring and tracking to maximize returns. Businesses have been aiming to dominate certain search terms since the beginning of Google algorithms. PPC is a method to get above those organic searches to capitalize on those search terms.

Set it and leave it is not a strategy for PPC. Nozak Consulting is engaged, monitoring, and dedicated to maxmization of your campaigns. We monitor cost to conversion very carefully to make sure that you’re not wasting any ad dollars.  Our goal is to maximize conversions get you the absolute best ROI possible.

Advantages Of Using PPC Advertising

Direct-response business: If you sell a product or offer a service that folks can purchase the moment they arrive at your web site, pay per click is a great tool. Online stores are a great example: You know that each click generated is a real potential customer, so spending money to increase the number of clicks makes sense. Staying as prominent as possible within a search result equates to immediate ROI, so you may never want to turn it off. You or your agency are simply testing and optimizing to keep those ongoing costs as low as possible day by day, and month by month.

B2B Awareness: If you offer a service in which the sales cycle is measured in weeks and months instead of minutes, PPC can help with visibility and acquiring high-quality users. You can control the ad copy a new user sees and the content a new user is exposed to for a good first impression. You’re optimizing to pay for as many of the best clicks, and the best leads, at the lowest possible cost.

Good Writing: Why We Make Sure Your Descriptions Are Clear And Readable

Most pay per click advertising requires that you write a couple of short, descriptive phrases about your service. Don’t underestimate the importance of this – make sure, at a minimum, that your grammar, spelling, and overall language is correct and appropriate for your audience. Also, verify that your language adheres to the rules enforced by the pay per click platform – Google, for example, won’t allow ads with superlatives (“the best,” “the greatest,” etc.), with repeated keywords, or with excessive capitalization.

HOW DO I START PPC ADS FOR MY BUSINESS?

You are amazing at what you do and know your business inside and out.  Knowing how to run ads for your business and get the phone to ring is what we know best.  Whether you’re happy with the amount of leads you’ve been receiving or not, we can help you get your ads strategically placed online fast, and get that phone ringing right away.   It all starts with a conversation.  We will make sure that our ad services are a good fit for your company and start the process from there.  Our team works fast and can start preparing a custom game plan that is specifically taylored for you and your business.  We will design ads that resonates with your potential customers and with your brand.  Ready to talk?

WHO HAVE YOU DONE PPC ADS FOR?

We have done PPC ads for businesses from all over the spectrum.  From towing services and Industry leaders in B2B construction to local start up businesses right here in Oklahoma.  Our ad team doesn’t stop until you have a ad campaign that makes you proud and clearly communicates your brand to the world, and most importantly of all, we make sure that your PPC ads turn into a sales generating machine that is unstoppable.  Ready to start? 

WHAT IS PPC AND WHY DO I NEED IT?

PPC stands for Pay Per Click Advertising and it could be the only thing preventing your potential customers from finding you online.  Nozak Consulting excels at PPC for companies of any size.   We have taken businesses from no website to domintating their online space and driving traffic to their physical business.  Already have a website? Great. That’s only the beginning of the process for generating sales online.    Having an awesome website is great, and we can build one for you, but we would much rather help you get sales and build your business for the long haul.

Let’s talk. 

Hercules Tire

Hercules Tire & Auto Repair

Rebranded and Re-launched their website to become a top competitor in their local market.

battman v3 ipad and iphone

Battman Collision Repair

Launched a new website with us and used our monthly SEO service to dramatically increase their traffic.

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