Looker Studio reporting
Custom Marketing Dashboards With All Your Data in One Place
Stop logging into five portals. We build custom Looker Studio dashboards that pull your SEO, ads, calls, leads and AI visibility into one easy view, so you can see what’s working and where your budget goes.
Every Nozak web project includes a Looker Studio performance dashboard.
Marketing performance
Sample data
Organic visits
3,480
▲ 14%
Leads
96
▲ 11%
Calls
58
▲ 8%
Illustrative layout · your dashboard uses your live data
Marketing dashboards, defined
What is a custom marketing dashboard?
A custom marketing dashboard is a single report that connects to your data sources, like Google Analytics, Search Console, Google Ads, call tracking and your CRM, and shows the metrics that matter to your business in one place. It updates automatically, so you check one link instead of logging into every platform.
Built in
Google’s Looker Studio, shared as a live link.
What it connects
GA4, Search Console, Google Ads, Facebook Ads, CallRail, CRM and more.
Why custom
Your goals, your KPIs, your locations, not a generic template.
Why it matters now
Reporting only works if someone reads it
With marketing spread across search, social, email and paid ads, data ends up scattered. A dashboard built around your goals turns it into a few clear numbers your team actually checks, and shows where time and money should go next.
Centralize data from every channel
See trends without waiting for a monthly report
Spot what’s underperforming early
Share one source of truth with your team
The elements of a useful dashboard
What We Build Into Your Dashboard
Detailed but easy to use, built around the decisions you need to make.
KPIs
The handful of numbers that define success for your business.
Data sources
Connections to analytics, search, ads, calls and CRM.
Locations
Views by location for multi-unit and franchise brands.
Keyword tracking
Rankings and visibility for the searches that matter.
AI visibility
How often your brand appears in AI answers, alongside rankings.
Access
Shared links and permissions for owners, managers and franchisees.
Our dashboard process
How We Build Your Dashboard
We start from your goals, not from the data that happens to be available.
1
Define goals and KPIs
What success looks like and who needs to see it.
2
Connect sources
Analytics, Search Console, ads, call tracking and CRM.
3
Design the views
Executive summary, channel detail and location views.
4
Review with your team
We walk through it and adjust what’s unclear.
5
Maintain
Keep connections healthy and add views as you grow.
Deliverables
What’s Included in a Custom Dashboard
KPI and goal workshop
GA4 and Search Console connection
Google and Facebook Ads data
CallRail call tracking data
CRM and lead source data
Keyword ranking views
Location or franchise views
Branded design
Team sharing and permissions
Walkthrough and training
See a dashboard built for a business like yours.
We’ll walk you through a sample and show you what yours could track.
Get a dashboard demoPlatform reports vs. custom
Why Not Just Use Each Platform’s Reports?
Platform reports are built for the platform. A custom dashboard is built for your business.
Platform reports
Custom dashboard
Where data lives
Platform reports
A separate login for each tool
Custom dashboard
One shared link
Metrics shown
Platform reports
Whatever the platform offers
Custom dashboard
The KPIs you choose
Multi-location
Platform reports
Hard to compare
Custom dashboard
Built-in location views
Effort to check
Platform reports
Manual, every week
Custom dashboard
Updates automatically
Who it’s for
Dashboards for Owners, Marketers and Franchisors
Business owners
One link that shows whether marketing is working.
Marketing teams
Channel detail for faster decisions.
Franchisors
Every location side by side.
More brands we’ve worked with
Dashboard questions
Questions About Custom Dashboards
What is Looker Studio?
Google’s free reporting tool for building interactive dashboards from data sources like Google Analytics, Search Console and Google Ads.
What data can a dashboard include?
Analytics, search, paid ads, call tracking, CRM and other connected sources, depending on your stack.
Do I need to be a Nozak client to get a dashboard?
No. We build custom dashboards as a standalone service. Every Nozak web project also includes a Looker Studio performance dashboard.
Does the dashboard update automatically?
Yes. Connected sources refresh on their own, so the dashboard always shows current data.
Can franchisees see their own location?
Yes. We can build location views and share them with the right people.
Related services
Dashboards Work Best Alongside
Ready when you are
See What Your Marketing Produces
Book a call and we’ll show you a dashboard built around your goals.
