Nozak|Consulting

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Expert Advice on SEO and Business Web Development

Our most popular articles listed by category from our Blog

SEO Basics

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4 Ways to Teach Yourself Search Engine Optimization

Understanding search engine optimization (SEO) can seem like a daunting task.There are several ways to self-teach SEO, but these are a few good starting points.

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Search Engine Marketing Basics

Search Engine Marketing, or SEM, is the use of paid advertising to increase a website’s prominence in search engine results.   We’ll go over all the options for SEM in this article.

     

How Does PageRank Affect Your Business SEO?

Google has taken steps to ensure that users find links relevant to their needs with a specialized algorithm called PageRank. PageRank is Google’s way to determine how to rank websites in search engine results.  In this article we’ll go over how PageRank works.

Web Design

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Paying For an Expensive Website but Not Generating Traffic?

You are not alone. There are hundreds and even thousands of businesses out there, selling the entirely same content to hundreds of businesses within the same industry.

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15 Reasons Why You Use a WordPress Website to Run Your Business

If you have a business, you need a website to become popular these days. You might be wondering, “How do I make a website? Will it be expensive?” Luckily, if you need a website, there is a fantastic program called WordPress to create it

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Content Management

Let’s talk about Content Management. If you don’t know what that is, then you need it. No, I’m not talking about the contents of the boxes in your storage facility. It’s 2017, and you need to be putting out fresh and engaging web content daily.

Online Marketing For Auto Repair and Tire Shops

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Can a Repair Job Be Good, Fast AND Cheap?

No. The truth is, these three things, rarely, exist together. You can obviously get cheap, or good, or fast, but the combination of these three really is rare…

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Celebrating 40 Years of Tire & Auto Repair by Re-branding!

40 years have come and gone. Time has flown by. What is certain is that you get 10 minutes to eat your celebration cake, and then you have to get back to work because the competition is getting smarter

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Marketing A Tire & Auto Repair Shop

Since the 70’s we’ve spent money on Yellow page ads. YP was the place, we could spend $200,000 a year or more on Yellow Pages and they would cover everything for us. The Yellowpage book, mobile ads, mailers, PPC, we did it all through them.

Local SEO

SEO

What Is SEO?

Have you ever wondered what determines who is at the top of a Google or Bing search? If you own a business, small or large, do you ever think about how you are going to make it as high up as some of those results?  The answer: search engine optimization, or SEO for short.

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Tulsa SEO Company

Once upon a time, marketing was simple. You put an ad in the local newspaper and that was it. Word of mouth was really all a person needed to be successful. Unfortunately, it’s not 1960 anymore.

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We Are Your Local SEO Company

You have a great business, but you need more people to see it. These days, for any company, being able to be found on the first page of Google can be the difference between success and failure. Luckily, SEO companies can help you increase the traffic on your website by making your company more prominent in Google searches.

Business Development

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Business Development Services

Coca-Cola, Facebook, Nike, McDonald’s; some of the most profitable and iconic companies of all time can attribute much of their success to quality branding. Branding happens to be what Nozak Consulting is best at.

 

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Building Your Social Media Precense

Social Media has become one of the defining developments of the 21st century, and love it or hate it, it’s not going away anytime soon. More than 70% of U.S. adults are active daily participants in some form of social media, whether it be Facebook, YouTube, Twitter, Pinterest, Instagram, etc. The question is – is your business tapping in on that market?.

Social Media Networks

Marketing Strategy

What is your marketing strategy? Is it working? Did you have to think about it? Your marketing strategy is one of the most important cogs in the machine of your business’s success. No matter how good your product is, if you don’t know how to market it then you can’t sell it.

 

SEO For Business

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Search Engine Optimization (SEO)

A common question among business owners is how to be the first listing in search engine results. There is not a one and done, quick and easy fix to put websites in the top search result, if there were, everyone would do it. There are, however, ways we can help get your website ranked higher in the search engines.

 

Google Analytics

SEO Tools & Information

Social Media has become one of the defining developments of the 21st century, and love it or hate it, it’s not going away anytime soon. More than 70% of U.S. adults are active daily participants in some form of social media, whether it be Facebook, YouTube, Twitter, Pinterest, Instagram, etc. The question is – is your business tapping in on that market?.

 

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Tulsa SEO Services to Get More Traffic

You have an amazing small business, but stop me if this sounds too familiar.  Every time you search for yourself on Google or Bing, you are somewhere on the eighth or ninth page, 80-90 spots back! Studies show that over 90% of users will only click on the first ten or so results (roughly the first page).

 

SEO Case Studies

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Harper’s Hut Shaved Ice & Java SEO Case Study

Harper’s Hut Shaved Ice & Java was young and only had a domain that was 1 year old.  The domain authority and page authority was 1/1. They were competing online with a company that was 10 years old and a franchise that had a local owner.  Also within Sand Springs, there was no shaved ice visibility online.

 

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Battman Collision Repair SEO Case Study

Battman Collision and Repair was a known business within the local community but had a non-existent web presence.  They were competing online with other local companies for local web traffic and they not ranking within Google searches.  Battman Collision and Repair knew it needed SEO services to gain visibility on Google/Bing/Yahoo/directory and social media searches.

 

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Hercules Tire & Repair SEO Case Study

Hercules Tire Sales is a known business within the local community and nearly gets all of their business from word of mouth within the zip codes their stores are located in. They were not showing up in the Google Map pack, and rarely showing up in organic searches.  Three other local tire shops had websites containing the entirely same content, nearly verbatim.

 

Advanced SEO For Business And Churches

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Using Ahrefs For Business Success

Ahrefs began offering services back in 2011 as an SEO tool for backlink analysis.  It hasgrown to provide an incredible set of services for businesses like Nozak Consulting to not only include backlink analysis, but also SEO audits, content marketing analysis and link searching for competitors.  This article will show you how we’re using Ahrefs to help our clients beat out their competition for top ranking Google search result spots.

 

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Tulsa SEO Services to Get More Traffic

You have an amazing small business, but stop me if this sounds too familiar.  Every time you search for yourself on Google or Bing, you are somewhere on the eighth or ninth page, 80-90 spots back! Studies show that over 90% of users will only click on the first ten or so results (roughly the first page).

 

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Your Church Needs SEO

A few years ago our family was considering a few different cities to relocate to.  We had no warm contacts in the cities that we were considering moving to, no friends, no family, no information other than what was available online.  At the top of our list was finding a church where we could feel at home.  Every church we considered was the result of a Google search for each city.

 

 

Auto Repair In Tulsa, Oklahoma

 

 

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Body Shop Owner Sponsors Special Needs School

Mark Battenfield of Battman Collision Repair Sand Springs has his hands full these days with never ending collision repair work. However, a few things he does not forget to do is spy on wildlife, ride his motorcycle, and support local non-profit organizations..

 

 

 

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Top 5 Auto Repair Shops in Tulsa

A comprehensive list of the top 5 auto repair shops in the Tulsa, Oklahoma area.

 

 

 

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Marketing A Tire & Auto Repair Shop

Since the 70’s we’ve spent money on Yellow page ads. YP was the place, we could spend $200,000 a year or more on Yellow Pages and they would cover everything for us. The Yellowpage book, mobile ads, mailers, PPC, we did it all through them.

 

 

Business Strategy

 

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Branding|Marketing|Public Relations And Why They Matter For Your Business

Once, maybe, marketing was all that was needed to create a revenue stream. I mean think about all of the poorly conceived products you have seen in the market place over the years! Lots of them were profitable! Gone now. Think of the local businesses that have great packaging and the most expensive billboards in your community, but no one knows two things about the owners/executives.organizations.

 

 

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Team Work | The Multiplier

The power of team cannot be overemphasized in a culture where autonomy is celebrated and community is criticized. Eighteen hundred years ago, Aristotle said “The whole is greater than the sum of its parts” and the Bible alludes to this mystery with “How could one man chase a thousand, or two put ten thousand to flight…” and “Though one may be overpowered, two can defend themselves. A cord of three strands is not quickly broken.”

 

 

 

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You’ll Find What You’re Looking For | Perspective Matters

Several years back while in a chapel at ORU the Men’s Pastor Earl McClellan delivered a message titled You’ll Find What You’re Looking for. This message is not limited to spiritual pursuits. In business, we have a similar moniker “you can’t improve what you don’t manage”. Experts agree upon managing KPI or Key Performance Indicators.