SEO-first WordPress websites
Web Development Services That Rank, Convert and Get Cited by AI
We build WordPress websites with search architecture, custom design and local SEO setup built in from day one, because a website that doesn’t rank or convert is an expense, not an asset.
300+ custom websites built since 2015.
Web development, defined
What is SEO-first web development?
SEO-first web development means a website is planned and built for search from the start: the page structure, metadata, schema, internal links, speed and mobile experience are configured before launch, not patched in later. The result is a site Google can crawl cleanly, AI tools can understand and customers can act on.
Platform
WordPress with Astra and Rank Math; Shopify or WooCommerce when the project calls for it.
Timeline
30–60 calendar days for a standard build; 20–40+ page sites sit toward 60.
Design
A Figma homepage mockup you approve before any code is written.
Why it matters now
Your website is the source search and AI read first
Google ranks pages and AI tools quote them. Both lean on clear structure: one page per service, location pages for every area you serve, schema that spells out your business, and pages that load fast on a phone.
Core Web Vitals (LCP, INP, CLS) targeted on every build
Service and geo location pages that drive local traffic
Schema, sitemaps and LLM documentation configured before launch
Mobile-first design matching Google’s indexing
Our work
Websites We’ve Built
Local service, contractor, professional and e-commerce builds designed for local SEO and conversion.
Auto repair
Ian’s Auto Repair
Web design, web development and local SEO for an independent Honda and Acura repair shop, with scheduling and click-to-call up front.
Web design · Development · Local SEO
Concrete, paving & excavation
Noble Cortes General Engineering
A contractor site that leads with the crew’s craftsmanship, service areas and a call-now button in the header.
Web design · Development
Electronics test fixtures
Joule Technologies
A manufacturer of in-circuit and functional test fixtures, with products, guarantee, process and industries in the main menu and email and phone in the header.
Web design · Development
Political campaign
Jeff Hoyne for Sheriff
A campaign brand and website for a county sheriff race, with the candidate’s message, a newsletter sign-up and a contribute button up front.
Branding · Web design
Bookkeeping & CFO services
OWL Bookkeeping
Bookkeeping and CFO services for growing businesses, with a consultation call to action and a click-to-call number in the header.
Web design · Development
Apparel & supplements · Shopify
Militia Co.
An online store for apparel and supplements, with ambassador and fitness app sections built into the navigation.
Shopify · Development
The elements of an SEO-first site
What Every Nozak Website Includes
The SEO structure isn’t added after the build. It’s part of how we build.
Site architecture
Service pages, geo location pages and multi-location structures planned before design.
Figma design
A full homepage mockup you approve before development begins.
Core Web Vitals
Every build targets passing LCP, INP and CLS.
Schema & metadata
Business, service and FAQ schema, sitemaps and canonicals set before launch.
Mobile-first
Designed and tested on mobile, then scaled to desktop.
Tracking
GA4, Search Console, Tag Manager, CallRail and a Looker Studio dashboard.
Our web development process
From Discovery to Live Site
A standard build takes 30–60 calendar days. You see the design and the finished site before anything goes live.
1
Discovery
Three onboarding questionnaires on your brand, market, competitors and customers shape every page.
2
Content planning
We define the site architecture and write the content, working with you on technical or niche details.
3
Figma design
A homepage mockup with layout, typography and calls to action for your approval.
4
Build on staging
We develop on WordPress in a staging environment and you review the finished site.
5
Launch and phase 2
Go live, then audits, schema, tracking, dashboards and ongoing support.
Deliverables
What’s Included in Every Web Development Project
Discovery and onboarding intake
Site structure analysis
Custom Figma mockup, approved first
WordPress build on staging, then live
Home, service, geo and contact pages
HTML + XML sitemaps, LLM documentation
Google Business Profile optimization
Directory and citation building
GA4, Search Console, Tag Manager
Looker Studio dashboard + CallRail
Scope your site with the owner.
Book a call directly with William Nozak and we’ll scope a project around your market, your services and your customers.
Schedule your callTemplate vs. custom
Why Not a Template or Website Builder?
Proprietary builders are quick to start and hard to grow. We recommend platforms you own and control.
Template / builder
Nozak build
Ownership
Template / builder
Locked into the builder
Nozak build
You own the WordPress site
SEO structure
Template / builder
Added later, if at all
Nozak build
Planned before design
Location pages
Template / builder
Copied or skipped
Nozak build
Built for every service area
Tracking
Template / builder
Basic analytics
Nozak build
GA4, GTM, CallRail, Looker Studio
Who it’s for
Websites for Home Services, Franchises and Local Businesses
Home service companies
HVAC, roofing, plumbing, pest control, landscaping, solar and electrical contractors.
Franchise operations
Location pages, brand-consistent design and integration with franchise marketing.
Local service businesses
Service-area and brick-and-mortar businesses turning traffic into appointments.
More brands we’ve worked with
Web development questions
Questions About Our Web Development
How long does a web development project take?
30–60 calendar days for a standard build. Sites with 20–40+ pages and multiple geo location pages sit toward the 60-day end.
Do you build websites outside your area?
Yes. We build local and franchise websites across the US. Discovery, content, design and build all run remotely.
What platform do you build on?
Primarily WordPress, plus Shopify and WooCommerce when the project calls for it. We recommend platforms you own and control.
Will a new website improve my Google rankings?
A well-structured site is the foundation for ranking, and rankings take SEO work. That’s why every Nozak build is paired with SEO from day one.
What happens after launch?
Phase 2: site audit, schema, GA4 and Search Console, a Looker Studio dashboard and CallRail. Your ticket portal stays open for changes.
Related services
Web Development Works Best Alongside
Ready when you are
Build a Website That Works as Hard as You Do
Schedule a call with William Nozak and we’ll scope a site around your market, your services and your customers.
