SEO for SaaS

Search Engine Optimization (SEO) is an effective digital marketing strategy that can help get more eyes on your product or SaaS (software as a service). SEO services can elevate the ranking of a website until it is more visible in SERPs and is a major component of any SaaS marketing effort.

Are you a SaaS?

SaaS, or Software as a Service, is a way of providing applications over the Internet as a service without the hassle of downloading it onto your computer. A perfect example would be google’s gmail, which is an email service that is provided over the internet and doesn’t require any downloads.

Does SEO Work with SaaS?

100% absolutely. SEO is a highly effective SaaS digital marketing strategy. Google is one of the most popular search engines in the world, and ranking on the first page of Google is the goal of any company using organic search, ads (PPC, display, YouTube, LinkedIn), email marketing, social media, and other digital marketing strategies to promote their business. With a true understanding of SEO, you can use different tactics to increase your visibility.

Getting your site to rank on the first page of Google is obviously the goal, and you want your SaaS to rank as high as possible for non-branded search terms. This means that the website will appear near the top of the SERP, not buried under page after page of results.

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SEO tools we utilize in the process

  • Google Search Console
  • Google Ads Keyword Planner
  • Backline analysis tools
  • Screaming Frog
  • Google Lighthouse
  • Dashboarding & Analysis tools
  • Facebook Business Insights

Why is SaaS SEO Important?

SaaS SEO can help you increase the organic traffic for your SaaS company’s website/product by taking the steps to earn higher rankings on SERPs (Search Engine Results Pages). Whether it is choosing the correct keywords, posting fresh and relevant content, or using backlinks, an SEO-friendly website can enhance your company’s lead-generation strategy going from an outbound sales team only or outbound sales team/advertising-only outfit to a more balanced company that utilizes organic search.

Organic Results vs. Paid Results


With search engines, results are separated into different categories: organic, local, snippets, SERP bleeds, and paid (no particular order). All of them have value to a business and very likely a SaaS marketing strategy will have line items that attack all of these SERP positions.

Bottom Line

A strong SaaS SEO strategy is crucial for your business to rank higher on SERPs, and it can drive consistent traffic and organic growth. This strategy involves increasing your business’s organic search visibility to connect them with customers who are searching for a specific product or service. Of course, there are differences between SaaS SEO and other SEO methods for other businesses, but the main goal for all SEO is to get ranked higher in all search engines, especially Google.

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