The Nozak Consulting Blog
Expert Advice on SEO and Business Web Development
What Are SERP Features? There are three main SERP features that can help guide user intent, and...
Pull Marketing vs. Push Marketing: Definition, Explanation & BenefitsThe terms “push” and “pull...
Localized SEO - A GuideLearn all about local SEO with Nozak Consulting.Who Benefits From Local SEO...
What Is Customer Engagement? Strategies for TodayLearn about what customer engagement is and what...
What is Lead Scoring?Learn all about what lead scoring is with Nozak Consulting.Many top-tier...
MQL vs. SQL: What's the Difference?Learn about what MQL and SQL stand for and what the differences...
What Is a Sales Cycle? Learn about what a sales cycle is with Nozak Consulting. A...
What Is a Sales Lead? Learn the answer to what a sales lead is with Nozak Consulting. A lead is a...
What Is Lead Generation?Learn about what lead generation is with Nozak Consulting. Lead generation...
Ruby On RailsRuby on Rails (which is often called RoR or simply Rails), is a popular open-source...
Business Owners Can Now Use Dogecoin, Bitcoin, and Ethereum For Web Design and SEO Services The...
Choosing a domain name and extension for your website is one of the most important decisions you will make when kicking off your online presence. Follow this guide to choosing the right domain extension!
Internal linking is critical for SEO success. Internal links can be used as a form of navigation, directing visitors to pages withon the website and assist with creating good information architecture within a site.
Optimize your podcast for search engines! Podcasting is on the rise. But is your podcast properly optimized for SEO? Here's some practical guidance and tips to help you optimize your podcast for search engines.
If you want to rank with search engines, your website absolutely needs to have proper image SEO. Here are nine tips and best practices for image optimization.
In this Marketer's Guide to Researching and Writing Content, we wanted to share some best practices and offer guidance to those who research and write content for a living.
In this post, we’re going to look at what exactly SEO Copywriting is, and how you can use it to boost performance and hit your content marketing goals.
Google's new web stories plugin for WordPress is all the rage right now among website owners. Learn how you can use Google Web Stories to increase traffic and help you increase revenue.
This list of 103 inbound marketing content ideas is intended to inspire the content that you create for your followers. Avoid being stuck in a rut. Learn how to generate engaging content.
Subliminal advertising is being used more and more in marketing campaigns around the world, but is the value provided actually worth it? We'll find out.
If you are the owner of a small local business, chances are you’ve been bombarded with emails and calls from businesses offering an SEO product or service. Learn how you can do it yourself.
In this guide, we cover how to use Google my Business for your local listing, and answer evening you need to know about why you need Google My Business.
Google Adwords has all the reports and insights you need to make better marketing, SEO & content development decisions. Here are some reports we use.
HTTPS and SSL: What is the difference? This article will cover all aspects of HTTPS and SSL and help you understand the difference for your site security.
Google Search quality guidelines for 2019 keep your website up to date and ensure that you will continue to gain ground within search results.
Articles About SEO Basics
Understanding search engine optimization (SEO) can seem like a daunting task.There are several ways to self-teach SEO, but these are a few good starting points.
If you have a business, you need a website to become popular these days. You might be wondering, “How do I make a website? Will it be expensive?” Luckily, if you need a website, there is a fantastic program called WordPress to create it
Since the 70’s we’ve spent money on Yellow page ads. YP was the place, we could spend $200,000 a year or more on Yellow Pages and they would cover everything for us. The Yellowpage book, mobile ads, mailers, PPC, we did it all through them.
SEO For Business
SEO Case Studies
Battman Collision and Repair was a known business within the local community but had a non-existent web presence. They were competing online with other local companies for local web traffic and they are not ranking within Google searches. Battman Collision and Repair knew it needed SEO services to gain visibility on Google/Bing/Yahoo/directory and social media searches.
Hercules Tire Sales is a known business within the local community and nearly gets all of their business from word of mouth within the zip codes their stores are located in. They were not showing up in the Google Map pack, and rarely showing up in organic searches. Three other local tire shops had websites containing the entirely same content, nearly verbatim.
Advanced SEO For Business And Churches
A few years ago our family was considering a few different cities to relocate to. We had no warm contacts in the cities that we were considering moving to, no friends, no family, no information other than what was available online. At the top of our list was finding a church where we could feel at home. Every church we considered was the result of a Google search for each city.
Auto Repair In Tulsa, Oklahoma
Mark Battenfield of Battman Collision Repair Sand Springs has his hands full these days with never ending collision repair work. However, a few things he does not forget to do is spy on wildlife, ride his motorcycle, and support local non-profit organizations.
The power of team cannot be overemphasized in a culture where autonomy is celebrated and community is criticized. Eighteen hundred years ago, Aristotle said “The whole is greater than the sum of its parts” and the Bible alludes to this mystery with “How could one man chase a thousand, or two put ten thousand to flight…” and “Though one may be overpowered, two can defend themselves. A cord of three strands is not quickly broken.”
Several years back while in a chapel at ORU the Men’s Pastor Earl McClellan delivered a message titled You’ll Find What You’re Looking for. This message is not limited to spiritual pursuits. In business, we have a similar moniker “you can’t improve what you don’t manage”. Experts agree upon managing KPI or Key Performance Indicators.
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