SEO FOR FRANCHISES
Different types of businesses provide different sets of problems for digital marketing, forcing marketers to understand client pain points, marketing/search trends, competitive forces, and algorithms in order to rank higher on search engines. Whether it’s a small business competing with larger businesses or local franchisees competing with other local businesses, SEO can help your business achieve its goals.
HOW IS SEO DIFFERENT FOR FRANCHISORS?
SEO for franchises has its own set of complications that other types of businesses don’t have to deal with because it involves multi-location needs, basically SEO at scale. At Nozak Consulting, we’ve spent years perfecting our documentation, strategies, vendors, team, and craft and we’ve developed an effective formula that scales for franchises because they require SEO in many layers.
SEO CONSULTING FOR FRANCHISORS
We can show you your company’s and competitors’ SEO SWOT (strength, weaknesses, opportunities, and threats) analysis for your management or we can manage the program for you. Research and analytics are vital to optimal franchise SEO and getting all of the franchise locations enough content, directories, & local SEO to win for geo-modified queries.
Without an industry-leading marketing company invested in your goals, strategy, and campaigns, your franchises will get outranked in the search engines by local, less-authoritative businesses, and other franchisees. That’s a common problem for franchisees, and we solve it with advanced, localized franchise SEO.
What is included in our SEO Franchise Consulting:
- Site structure analysis
- Keyword research
- Internal linking strategy
- Schema/JSON-LD Markup
- Site audits
- Fine tuning SEO
- Page-specific analysis
- Local SEO
- Google Lighthouse optimization
- Yoast plugin configuration
- Link building
- Duplicate content
- Content optimization
- Competitive intelligence reporting
When your business is constantly being outranked by local, less-successful businesses, we’ve got you covered. Our experts use a proven, information-driven approach to SEO for franchises. We use every tool at our disposal to ensure a solid SEO campaign, incorporating citation listings, website structure, local SEO, high-quality content, and online maps and listings.
We specialize in web design, pay-per-click advertising, SEO methods, and multi-location SEO strategies.
CONVERSION RATE OPTIMIZATION FOR FRANCHISORS
Improving conversion rate means optimizing each part of your website’s conversion funnel.
Here are some of our CRO methods:
Track webpage performance
Acknowledge customer behavior
Offer a clear call to action
Offer free giveaways or coupons
Ask for minimal information
Eliminate steps to conversion
Fix SEO cannibalization
Use testimonials & credibility
LOCAL SEO FOR FRANCHISES
We have knowledge and expertise in managing and maintaining the local SEO profiles of different locations.
Most online marketing methods provide some value to a franchise network, whereas local SEO ALWAYS delivers for those with a local market. We help you align your brand consistency, monitor reviews, optimize locations & citations while providing dashboarding that shows the local SEO needle movements in real time.
Here are three ways to use local SEO for your franchise: stay connected through social media and a quality website, create a Google My Business account, and use backlinks.
Website and Social Media
For franchises, creating an effective local social media presence that directs people to your hyper-focused geo-modified web pages can help buyers differentiate franchisee-related pages from TOFU brand pages. Having an SEO-friendly website complemented with a social media campaign can help with the visibility of your localized franchises. Google indexing takes these things into consideration. A solid social media presence is an important component to local SEO success.
Google My Business – Local
Google My Business (GMB) is a way to help customers find your business location (proximity matters) and what your franchisees offer. The tool is free and easy to use and helps manage your online presence with Google, including Google Search and Google Maps. By having a Google My Business account, you control the information about your franchise. We can help you manage hundreds of locations.
Use High-Quality Backlinks
Backlinks are another crucial part of local SEO for enterprise. Links from high-quality websites will help to improve your website authority and search engine ranking. Basically, the more links you have directed at your business the better. Search engines also see this as a sign of credibility and authority. Unfortunately, getting backlinks from high-quality websites can be very difficult.
WEB DEVELOPMENT FOR FRANCHISES
Changes or fixes to a website can get expensive, but choosing the right website that allows quick and easy fixes will eliminate some of the hassle and worry of handling a website. Historically, franchisors were locked into custom websites that were expensive and hard to make easy changes to. Being able to make page additions, content changes/fixes/updates with little hassle can save hundreds of development hours per year. Backends that allow for this easier navigation help teams to keep the site relevant and fresh without paying exorbitant fees.
VIDEO SEO FOR FRANCHISES
Video SEO can help franchises tremendously because it can add a personal touch, focusing on the franchise locations. Americans watch billions of videos each month, and franchises are adding videos to their digital marketing campaigns in order to set themselves apart. You can improve your chances of ranking higher in search engines by applying SEO strategies to your video campaigns, and videos are one of the types of content Google and other search engines pull up in their results.
CONTENT MARKETING FOR FRANCHISORS
In order for content marketing to work for franchisors, the franchisor must be committed to a TOFU and BOFU content strategy, building pages that fight for short-tail, highly competitive words as well as pages that fight for localized non-branded terms.
Despite the challenges of franchise content marketing, it is well worth the effort in the end for the franchisees. Content marketing is an SEO method that focuses on creating, publishing, and distributing content for a targeted online audience, and it is used to drive more people to a website, establish authority, or to offer information. This type of marketing isn’t just about written content. It also includes pictures, logos, videos, podcasts, and more.
A content strategy that wins must be matched against the users’ intent and must be valuable, relevant, and consistent.
When it comes to digital marketing and SEO, franchises have their own set of problems. Franchisors generally have to deal with business owners that want to try and test methods in order to help their local business. Many times, these methods break the guidelines of the franchising company.
We partner with franchisors in order to help with SEO consistency while staying white hat and following Google guidelines and the flow of algorithmic updates.
Finding a way to compete in local SERPs is a must for franchisees that depend on their brands competitiveness to take market share. We partner with the franchisor in order to make this a reality for the local owners & the entire network.