SEO FOR SMB
Small and medium-sized businesses (SMB) need to be able to compete with national brands online, and choosing the right SEO strategy for your local business is key to getting your website, product, or service seen by thousands of potential customers. At Nozak Consulting, we can help you create the perfect SEO strategy for your business, driving more traffic to your website, and more traffic can lead to more sales.
How is SEO different for an SMB?
First, let’s quickly define SEO. Search Engine Optimization (SEO) is the process of improving a website’s content in order to drive more traffic to the site. SEO is an organic way of helping your website rank higher in search engines, especially Google. Basically, you are optimizing your website and the content on your website in an attempt to reach the first page of the search engines.
By using fresh, high-quality content, keyword research, meta tags and descriptions, informative blogs, competitor analysis, and searcher intent, we help your business become more competitive in the local SERPs. SMBs often start withs word-of-mouth and social media advertising but quickly learn they must also be competitive in organic search.
SEO Consulting for SMBs
SEO can be a great asset to your SMB’s marketing strategy. At Nozak Consulting, we can show you how to use SEO campaigns or we can manage them for you. We have decades of experience with SEO and digital marketing strategies. We’ve spent a great deal of time becoming experts in the industry, and we have the knowledge and tools to get your company where you want it to be.
What is included in SEO consulting?
- Site structure analysis
- Keyword research
- Internal linking strategy
- Schema/JSON-LD Markup
- Site audits
- Fine tuning SEO
- Page specific analysis
- Local SEO
- Google Lighthouse optimization
- Yoast plugin configuration
- Link building
- Duplicate content
- Content optimization
- Competitive intelligence reporting
Smaller companies face different challenges than larger corporations, but they often use some of the same SEO campaigns.
SEO is not a quick fix, and sometimes results can take months or even years to gain ground. SEO is a short and long-term strategy, and the traffic you generate is called organic, not paid. That’s why it can take a little time, but during that time, you are chipping away at the search engine rankings. A solid SEO strategy is good for SMBs who need to start establishing themselves within an industry.
Searchers have an automatic trust with Google because it is the top-ranked search engine out there. If Google shows a business at the top of the search page, there is a reason. Bots are seeing healthy traffic to the website & searchers are finding a match to their queries. You want your company to be trusted, as well. In many cases, trust is automatically associated with your brand and company because you rank high on search engines.
Conversion Rate Optimization for SMBs
- Tracking web page performance
- Customer behavior analysis
- Offering a clear call to action
- Offering free giveaways or coupons
- Ask for minimal information
- Use testimonials and credibility divs
Website performance should be a significant concern of any small business owner, and using a website to turn leads into customers is the main goal. The conversion rate optimization process can be difficult for small businesses because of budgetary restraints.
Conversion rate optimization (CRO) can turn browsers into buyers by focusing on conversion techniques. Small businesses need to improve the funneling processes of their websites and make visitors comfortable enough to place an order on the website. Improving conversion rate means optimizing each part of your website’s conversion funnel.
A small company’s performance can depend on several different factors, including customer service, lead generation, and web design, just to name a few. Optimizing conversion rates in every area of the onboarding, lead-generation, prospecting, and sales processes is super important for long-term success.
Local SEO for SMBs
One-size-fits-all marketing doesn’t work when it comes to SMBs that operate locally & online. When it comes to local SEO for service-based SMBs, your most dangerous competitor is located closer to your potential client than you. Proximity matters.
We help you solve this problem.
Google My Business
Google My Business (GMB) is a way to help customers find your business location and what your business offers. The tool is free and easy to use and helps manage your online presence with Google, including Google Search and Google Maps. By having a Google My Business account, you control the information about your business. We help you set this up, optimize, monitor, and fix your GMB and citations.
PPC FOR SEO
In order to be successful, small to medium-sized businesses need to boost brand awareness and drive traffic to their websites. As a small business, getting organic traffic is crucial, and because of budget restraints these efforts must be purposeful and help at the local level.
Keeping PPC tighter with SMBs is imperative in order to run successful PPC campaigns. Additionally this information can be fed back into the local organic strategy to improve and strengthen the content strategies.
VIDEO SEO FOR SMBS
Americans watch billions of videos each month, and business owners are starting to add videos to their digital marketing campaigns. You can improve your chances of ranking higher in search engines by applying SEO strategies to your video campaigns. Videos are one of the types of content Google and other search engines pull up in their results.
Like a lot of other organic marketing strategies, video SEO also plays the long-game. After you post your video, it will take some time to be viewed, liked, or shared by your audience. You should also promote your video on your social media channels and on your website.
How high your video shows up in search results depends on these factors: how many views, how much of the video was watched, how many likes, how many comments, and how many added it to their favorites. Google and Youtube want to see engagement, and communicating with your audience is part of SEO.
web development FOR SMBS
Web Development for SMBs
Being able to fix or add to your website without paying an exorbitant amount of money is important to a small or medium-sized business owner. Not having access to gigantic budgets like that of large corporations hurts smaller businesses, but websites that allow you to make fixes and updates offer a way to keep your site relevant and fresh without paying for costly updates.
Automated Email Marketing
SEO is about connecting with your audience, and when a customer offers their personal information they actually want you to communicate with them. Email marketing is another great SMB marketing strategy that helps set up a connection with a potential end user. Also called “email drips” or “email journeys,” this email marketing strategy is a line of communication with a potential end user that builds the relationship, creates loyalty, and earns trust.
These automations can be used to promote blogs & fresh content to people that have shown interest in the business’s product or services.
Content Marketing For SMBs
Content marketing focuses on creating, publishing, and distributing content for a targeted online audience and it is used to drive more people to a website, establish authority, or offer information. This type of marketing isn’t just about written content, it includes pictures, logos, videos, podcasts, and more.
When you create content for your website, it must be valuable, relevant, and consistent, and provide useful information that also catches the attention of your audience.
Small and medium-sized businesses face different challenges than large corporations and franchises, and finding a way to compete organically can help even the smallest businesses thrive. When you choose the right SMB marketing strategy, you get a chance to scale like big boys no matter the size of your business. By taking the steps to add SEO strategies to your digital marketing efforts, your small to medium-sized business can now strategically compete with companies that have huge marketing budgets.
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