WEBSITES FOR MASSAGE THERAPISTS
Get Your Massage Business Online • Get An Optimized Website • Be Found More Easily
Websites for Massage Therapists from an experienced team who can help you maximize your reach and get more clients.
A Website that Compliments your Services and Attracts Attention
Getting a website designed for your massage therapy services is one of the most significant marketing tasks you will need to undertake. If you already have a website that’s not working for you, getting a complete redesign of your site is a major decision. We know that new clients often make decisions on whether or not they will choose to do business with you, based on the appearance of your website alone. Rightly or wrongly; this is simply a fact of how consumers find services online today. With so many websites for massage therapists about; you may wonder how can you succeed in a fiercely competitive marketplace?
#1- Image Matters
The type of people who want to use your services like to take care of their bodies, and they care about their well-being. When you select images for your website, you should choose carefully, as these images will define your business in the eyes of your prospective audience.
Wherever possible, you should try to use your own images that include pictures of you, your team, your clients, and your premises.
#2 Authenticity Is Key
Being genuine in both what you say and what you do matters. When we speak to clients about authenticity, this is about painting a real picture of your business, your services, and how you help clients. Don’t overpromise or make unrealistic claims for your business and keep it as real to life as you can.
#3 Understanding your Audience
When we create websites for massage therapists, we always do so with your end-client in mind. Try to think of yourself as a customer; what questions will you have? What information will you want to see? What actions might you want to take?
If you can understand who you are speaking to and ensure your content and your call to actions mimic your audience’s needs; then you will be able to effectively address their needs and help convert your visitors into customers.
#4 Make it Easy for People
This point is short and sweet; by making it easy for your customers to find the information they need and to contact you with any questions, then you will be able to translate their queries into actions and stand a far better chance of getting them into your business as a client.
A call to action can be anything that is a specific action that you wish your prospective clients to take. Some examples of massage therapist websites might include:
- Book an appointment
- Ask about a treatment
- Find a price for a treatment
By positioning these ‘call to actions’ in places they can easily be found, and by addressing the real questions your audience might have, you make it easy for them to do business with you.
#5 Site Structure
Without getting overly technical, the structure of your site is essential for the search engines to be able to establish what it is about and to allow it to be able to easily index the content. The ideal structure of a site should be in pyramid form, with the core pages being at the top, and the smaller service and blog pages being further down.
Another key point about the structure of the website for massage therapists is that it needs to be straightforward, allowing easy navigation throughout.
This is a huge part of your website content development, and one which requires time and effort. There are lots of reports you can use to help you improve your keywords, and if you already have a website online, then you might already have a list to work with.
While there is no definitive number of keywords you need, generally speaking, you should have a blend of short and long phrases; also known as short and long-tail keywords.
If this is your first attempt at generating a list of keywords for your website, then again, put yourself in the eyes of your customer.
- What would you type into a search engine if you are looking at websites for massage therapists?
- What questions might they ask?
Answer these questions to get a list of keywords to use for your website.
This point follows on nicely from the previous section about keywords. The content you use on your site is imperative. Not only should it address the questions of your potential customers adequately, but it also needs to be written in a way the appeals to your audience and the search engines. Aside from this, it should be free from any errors, wholly original, and contain just the right amount of keywords.
#8 Local SEO
Because the work you do covers an explicit geographical area, local SEO is essential for any websites for massage therapists. Helping customers who are within your catchment areas to find you more easily is an essential task. When done correctly, it can deliver impressive returns on investment and connect you to people in your local area more easily.