SERVICES | REBRANDING
Nozak Consulting helps businesses right here in Tulsa on a regular basis who are transforming their brand through the process of rebranding. We know that industries can change over-night, especially right here in Tulsa. The ability to rebrand and expand the products and services that your organization provides can be the difference between your business surviving during tough times.
Rebranding built on research
Our branding team is made up of people who have built businesses and successfully re-branded them and re-invented themselves and their businesses many times.
We don’t believe that you have to change who you are when you re-brand your business, but we can help you communicate that message in a way that will reach even more people right here in Tulsa.
Nozak Consulting believes in building a business around what you love, and building a brand around what resonates with your target market. We can help you win on both fronts without having to sacrifice your identity in the process.
How our re-branding services can help your business:
We’ve helped Tulsa mainstays like Mom and Pop auto shops rebrand to compete with national retailers in town (see below), and we can help you design a brand that resonates with you and the customers that you’re after. Rebranding doesn’t have to be a scary process, and trust us, it’s far less scary than the alternative of your business no longer existing.
TELL A NEW STORY
Chances are your business has a rich history or at the very least a very interesting story behind it. Our rebranding team can help you tell that story in a new way and use it as a foundation to build the new identity of your business off of it. We believe that storytelling can draw in customers to your business, and when you rebrand, you have an amazing opportunity to tell that story in a new and fresh way. Just because you may not offer the same products or services that you do when you originally opened doesn’t mean you can’t talk about that. We’ll help you tell your story in a way that drives business.
REACH NEW CUSTOMERS
Rebranding offers a new opportunity to update the way you communicate with potential customers all while you to reinvigorate your brand with existing customers. When you partner with Nozak Consulting, well help you create multiple strategic methods for using your new brand to communicate on multiple mediums, from social media to video, and online with a website that draws in more new potential customers. We’ll help you design multiple versions of your logo, and help you fine tune your brand messaging during each step of the rebranding process.
BUILD ON YOUR EXISTING BRAND
The history of your business provides a unique and strong foundation to launch a new brand. Nozak Consulting can help you build on the legacy of your business and create a new brand that represents where your organization came from, where you’re at now and where you’re headed in the future. With a full understanding of your business, our team will work to make sure we design the optimal branding for organization. Excite your customers with a fresh rebrand and reach more people with a beat in class rebranding campaign. You’ll be in good hands with Nozak Consulting.
Starting a new brand or business? View our branding services page:
Local Business Case Studies
Rebranding an auto shop to compete with national brands
Launching a shaved ice franchise to compete against local incumbents.
Taking a local body shop to the top of search results
Our Rebranding Approach
Ready for a change? Our rebranding services can help you re-launch your business with a new identity.
You can’t plan for the future without knowing where you stand today. Our Brand Audit process provides a clear and honest look at the way your brand is currently perceived. We begin by getting to know your audience on the deepest level, conducting customer interviews designed to glean their perceptions, motivations and needs. We then carry out in-depth reviews of your existing communications and competitive landscape, bringing to light your brand’s real-world influence and begin the rebranding process.
We then work on your Brand Positioning. There, we identify what uniquely differentiates your brand in the minds of your customers. Our positioning research will identify multiple dimensions of brand personality, unlocking and identifying potential brand meaning. This include hands-on, collaborative exercises that define your core attributes.
Only by truly understanding a brand can you effectively rebrand and craft its image. So, the process of developing an authentic identity is founded on the discoveries made in our brand research phase. The central elements of the Brand Brief—personality, positioning and differentiation—are leveraged to define your brand’s unique characteristics.
Nozak consulting can provide copywriting and content that precisely communicate your brand’s unique value to the marketplace. We consider enriching your content as a key part of the rebranding process. It’s content that arrests your audience’s attention and provokes them to engage. We are obsessed with constant content creation, going to great lengths to ensure that tone and messaging are powerfully and consistently representing your business and providing value.
Once you start the journey of rebranding, you’ll want to use brand expression to strengthen your new brand identity.
Brand Expression is the story of your brand as told to the world. We make sure it’s a story they can’t put down.
What sets Nozak Consulting apart is the fact that we’ve run our own successful businesses in the past and understand what it takes to keep a successful business going. We’ve lived both sides of the brand identity, consumer and proprietor. We’ll make sure that you’re proud of the outcome and that your customers can turn into loyal, enthusiastic fans.
Brand expression starts with the visual expression of your brand, which is more than just selecting colors and shapes. It is a language, like art, that speaks to people directly with great meaning. There are no rules, but your expression should reflect all the ideas that make up your brand, integrated into a authentic visual style that is consistent with your personality. If your brand is dedicated to a specific service, then it should visually reflect that with warmth and people. If, on the other hand, your brand is about efficiency and reliability, it may have a cooler personality, like many technology manufacturers.
Voice & Tone
It’s a bold step to rebrand, but rebranding consists of more than just creating a new business image. Nozak Consulting will help you focus on your voice and tone for how you communicate this new brand to your customers and your employees. When we talk about a “Voice” as it relates to rebranding we are referring to the style of speaking, whether it’s written or aural whenever you brand is communicating.
Tone as relates to rebranding refers to the general feeling that someone gets when they’re viewing your content, whether it’s social media, or an online ad, or and print advertising in your business. We want to make sure that you’re putting out the right feel to your customers and employees every day.
HOW DO I KNOW IF MY BUSINESS NEEDS A REBRANDING?
You are amazing at what you do and know your business inside and out. If you’e gotten to a point in your business where your brand no longer communicates a message that represents the services and value that you provide, you probably need a rebrand. Knowing how to rebrand your business and raise awareness is what we know best. Whether you have a website, or not, we can help you build your new brand online from the ground up just like you built your physical business. It all starts with a conversation. We will make sure that our services are a good fit for your company and start the process from there. Our team works fast and can start preparing a custom game plan that is specifically tailored for you and your business. We will design messaging that resonates with your potential customers and with your brand. Ready to talk?
WHO HAVE YOU DONE REBRANDING FOR?
We have done rebranding for businesses from all over the spectrum. From towing services and Industry leaders in B2B construction to local start up businesses right here in Oklahoma. Our design team doesn’t stop until you have a new brand identity that makes you proud and clearly communicates your brand to the world, and most importantly of all, we make sure that your online identity turns into a sales generating machine that is unstoppable. Ready to start?