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Nozak Consulting

Scott Emigh

Scott is the Lead Content Strategist at Nozak Consulting, supervising social media, email campaigns, blogs and copywriting. In addition to his digital marketing expertise, he is also an experienced sports journalist and travel blogger.

Bing Webmasters Tools Report

The Complete Guide to Webmaster Tools: Your Gateway to Search Engine Success

SEO /

Every website owner faces the same challenge: understanding how search engines see their site. Webmaster tools provide the direct line of communication between you and the search engines that determine your online visibility. These powerful platforms offer insights that no third-party tool can match. What Webmaster Tools Are and Why They Matter Webmaster tools are […]

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5 Domain Authority Checkers to Measure Your Website’s Authority

SEO /

When it comes to measuring your website’s overall SEO strength, Domain Authority (DA) is one of the best metrics to track. DA helps businesses understand their competitive position in search rankings and identify opportunities for improvement. Whether you’re managing a small local business website or a large e-commerce platform, tracking your domain authority provides great

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Side-by-side of Google versus ChatGPT search results for online course creation in Tulsa

SEO and AI: Why Search Engine Optimization Remains Critical in the Age of Artificial Intelligence

SEO /

Search is undergoing a fundamental shift. As artificial intelligence tools enter the mainstream, the way people find information online is changing dramatically. Many business owners now question whether traditional SEO practices still matter. This concern, while natural, overlooks the more nuanced reality of what’s happening behind the scenes in search technology. AI isn’t replacing SEO—it’s

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What is affiliate marketing and how does it work

What is Affiliate Marketing?

E-commerce /

Affiliate marketing has transformed how businesses acquire customers and how content creators monetize their platforms. This performance-based model creates win-win partnerships where businesses pay commissions only when specific actions occur. From global corporations to growing startups, affiliate marketing has become a cornerstone strategy for sustainable, measurable growth. With billions in annual spending, affiliate marketing now

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How will AI affect SEO OG

How Will AI Affect SEO?

Digital Marketing /

Artificial intelligence is reshaping SEO fundamentals. AI-powered tools now analyze data, generate content, and optimize websites with unprecedented efficiency. These capabilities are transforming how businesses build their online presence and compete for search visibility. The impact extends beyond simple automation. AI tools provide insights into user behavior, content performance, and search patterns that were previously

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How to add an admin to your Facebook page

How to Add an Admin to Your Facebook Page

Social Media /

Managing a successful Facebook business page rarely falls on one person’s shoulders. As your business grows, you’ll likely need to grant access to team members who can help create content, respond to messages, and manage advertising campaigns. Adding administrators to your Facebook page is a straightforward process, but it requires careful attention to security permissions.

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researching-your-buyer

How to Research Your Buyer for Content Marketing

Content Marketing /

About 82% of marketers invest in content marketing strategies according to ahrefs.  The best content marketing is directed at specific individuals. These are people who are customers, buyers of the products and services offered. While each individual is different, buyers often share similar traits, tastes, and even activities and mannerisms.  How can all of these

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Building-Your-Personal-Sports-Brand-1

How to Create a Personal Brand, Monetize Your NIL, and Get Recruited

branding /

Personal branding has become a game-changer for athletes seeking success on and off the field. Gone are the days when talent alone could guarantee opportunities and recognition. Athletes now have the power to shape their own narrative, create a unique identity, and unlock a world of possibilities through personal branding. Personal branding is a strategic

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