Nozak Consulting

Scott Emigh

Scott is the Lead Content Strategist at Nozak Consulting, supervising social media, email campaigns, blogs and copywriting. In addition to his digital marketing expertise, he is also an experienced sports journalist and travel blogger.

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How to Create a Personal Brand, Monetize Your NIL, and Get Recruited

Personal branding has become a game-changer for athletes seeking success on and off the field. Gone are the days when talent alone could guarantee opportunities and recognition. Athletes now have the power to shape their own narrative, create a unique identity, and unlock a world of possibilities through personal branding. Personal branding is a strategic […]

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Google Prohibits Ex-Employees from Posting Negative Google Reviews About Their Former Employer

Google Business Profile (formerly Google My Business) guidelines have always been esoteric to follow. If you own a small business, like us, then you’ve probably had to deal with the vague guidelines in the past, too. Marketers and small business owners have had problems with Google Business Profile guidelines for a long time. In many cases, it is challenging

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The Rise and Fall of Google People Cards: A Digital Identity Experiment

Google’s experiment with People Cards marked an interesting chapter in the evolution of personal branding and digital identity management. This innovative feature, which allowed individuals to create their own virtual business cards directly in search results, showcased both the potential and challenges of personal identity verification in the digital age. The Birth of People Cards

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Understanding Integrated Marketing Communications: A Complete Guide

Remember the last time you encountered a brand’s message that felt completely disconnected from their other marketing? Maybe their social media voice was playful and casual, while their email campaigns read like corporate memos. Or perhaps their website promised one thing, but their advertising told a different story entirely. These disjointed experiences happen when companies

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