How Do I Survive With A Seasonal Business?

How Do I Survive With A Seasonal Business?

How Do I Survive With A Seasonal Business? Owners of a seasonal-business have a short window to profitability. Some years, that window is even shorter. This income, above the cost of doing business, wages, taxes, and goods must last an entire year. And to make life...
Branding | Marketing | Public Relations (BMPr) | Why They Matter

Branding | Marketing | Public Relations (BMPr) | Why They Matter

Branding | Marketing | Public Relations (BMPr) | Why They Matter Once, maybe, marketing was all that was needed to create a revenue stream. I mean think about all of the poorly conceived products you have seen in the market place over the years! Lots of them were...
Team Work | The Multiplier

Team Work | The Multiplier

The Multiplier “Feel the rhythm, feel the rhyme, get on up, it’s bobsled time.” – Cool Runnings (1993). The power of team cannot be overemphasized in a culture where autonomy is celebrated and community is criticized. Eighteen hundred years ago, Aristotle said...

You’ll Find What You’re Looking For | Perspective Matters

You Will Find What You Are Looking For Several years back while in a chapel at ORU the Men’s Pastor Earl McClellan delivered a message titled You’ll Find What You’re Looking for. This message is not limited to spiritual pursuits. In business, we have a similar moniker...

What Is The True Value Add For A Franchisee?

What Is The True Value Add For A Franchisee?  Starting your own business isn’t for everyone. Here are some answers to what is the true value add for a franchisee. I have owned 2 different franchises and these are some of the processes they came with. So I will...

Customer Service | The Last Outpost | Customer Service Is King

Customer Service is King Someone once said your only competition is anyone that improves customer service. So let us play as if this is in the Business-Bible. Here are a few assumptions. First, price does not matter up to a certain asymptote. Obviously, price must out...