What Are SERP features?

What Are SERP Features? There are three main SERP features that can help guide user intent, and these features can strongly influence search results. SERPs, or search engine results pages, are Google’s list of items or businesses that a user sees when searching...

What Is Lead Scoring?

What is Lead Scoring? Learn all about what lead scoring is with Nozak Consulting. Many top-tier marketers and marketing firms point to lead scoring as the main driver of increased revenue. It is well known that paying more attention to leads is important, as a large...

Tips to Help You Optimize your Podcast for SEO

Optimize your podcast for search engines! Podcasting is on the rise. But is your podcast properly optimized for SEO? Here's some practical guidance and tips to help you optimize your podcast for search engines.