#1 YOU HAVE TO SPEAK TO YOUR AUDIENCE AS WELL AS TO SEARCH ENGINES
SPEAK to the needs of your audience. CREATE thought-provoking content, using high-quality, relevant links to authoritative sources. KEEP your content concise and in scope.
#2 SEO IS NOT ADVERTISING
it is an integral part of your content marketing strategy to channel traffic to your website organically (without paying for it.) SEO is the act of ensuring your content ranks consistently at the top of the major search engines, or at least the journey that takes you from where you are today, and helps you rank in a higher position.
#3 KNOW YOUR KEYWORDS
Make sure you do your research before you start writing so that you can be sure to fit your keyword cloud in along with synonyms, IVF terms (terms that are used infrequently but associated with the topic), and semantics.
#4 DELIVER ON THE SEARCH ENGINE’S EXPECTATIONS FOR THAT KEYWORD
The quality of your keyword will always be important; trying to understand the kind of content that users wish to find by doing a particular search is vital. Use Google Trends, Google Keyword Planner, Google Suggest, answerthepublic.com, soovle.com and any other third party tool you can get your hands on to figure out volumes, difficulty, the keyword cloud (other things that same page might rank for), and intent.
#5 CONDUCT AN ANALYSIS OF SERP’S AND YOUR COMPETITORS SEARCH INTENT
This is a vital step to take before you put any words on paper. Look into why and how any competitors have achieved high rankings with a specific keyword. Question the intent behind the keywords to see what it is exactly that your potential audiences are really looking for. Look for keyword density and overall quality and use all of this to enhance the SEO potential of your own content.
#6 USE RELATED SEARCH TERMS AND ‘PEOPLE ALSO ASK’ SECTIONS ON GOOGLE
Content length and its readability play an important role in search engine rankings. So does the quality of your content. Good quality SEO-driven content needs to be comprehensive in its coverage of a topic. It needs to address the questions and answers that people are looking for, and you should also be using synonyms of the keywords you are targeting for variety and added depth of coverage of a topic.
#7 - UPDATE YOUR CONTENT REGULARLY
The key to successful SEO copywriting is consistency and commitment. Give Google and other search engines a reason to keep coming back. Make sure you routinely update and add new content to your site on a regular basis. Content additions could be 1000 words a month to 10,000 or even 100,000s words.