How to Avoid an SEO Scam
As SEO grows in popularity, it’s inevitable that people have started to appear who claim to be experts on the subject in an attempt to scam other people. While we’ve covered some of the things to look out for with an SEO company what is not as obvious are the Things to Avoid When Hiring an SEO Service, those were only scratching the surface. Most of those were signs that the business was in the habit of bad practices, or just untrustworthy. We are going to provide a few things to avoid and a few things to do when vetting an SEO company. Right, it’s all about avoiding the scam and paying for those actually working behind the scenes for you.
Unfortunately, there are scammers out there in the SEO space, we guess you probably already know. If your phone rings off the hook like ours and your email is always filled with emails explaining why your SEO is busted, you already know. When you plan on hiring an SEO service; the more knowledge you can have against SEO scams, the better. You might be tempted by some of these so-called SEO “experts,” and they’ll dress up their lies to be as convincing as possible.
You have to know the red flags. When it comes to increasing your organic SEO, you’ll want to be on the lookout for these potential SEO scams. Every seen a graph like the following? The domains linking back to you are slowing rising and following, yet one or a few of them are linking back to your site thousands and even tens of thousands of times. This is a prime example of bad SEO that WILL hurt your Google rankings and this case – cause you to get penalized by Google. Here is a great article over the difference between a manual penalty versus an algorithmic penalty.
SEO Scam Companies Claim They Have a Special Relationship with Google
Some people will try to claim to have a special relationship with Google, but don’t believe it. SEO companies don’t have any sort of “special relationship” with Google, and any who claim to are trying to scam you. Often times a Google partner symbol is added to a website or mentioned in a meeting, this references Google Adwords skills and training, Google Adwords & SEO are completely different.
They Claim to be Partners with Google
They aren’t going to be partners with Google either. Google doesn’t make a habit of partnering with SEO firms. If they are talking about their designation as a Google Partner, that refers to their PPC efforts, that’s SEM not SEO. It more particularly is based on ad spend budgets For instance, one of the requirements is:
- At least $10,000 USD (or local currency equivalent) in total Google ad spend during the last 90 calendar days
Scam SEO Companies Claim They Can Make You Top Ranked in 48 Hours
This would be impossible. Anyone who says otherwise is lying to you or using SEM strategies rather than organic SEO. Yes, we have seen a Google business page pop up in Google within minutes, but getting someone to page one organically takes time and really depends upon the industry.
Free Trial SEO Services are a Lie
Like many services, SEO takes time and hard work, and requires patience before seeing results. So, as you can imagine, someone offering an SEO free trial service is incredibly suspicious. Especially if they want any sort of personal information in exchange for it; if they do, then they’re unquestionably trying to scam you. If it sounds too good to be true, it probably is.
They Say They Offer the Cheapest SEO
SEO will cost you a somewhat significant investment. Granted, it probably won’t break the bank, but it will still cost likely somewhere in the triple-digit price range. If an SEO service is promising a double-digit price, then they’re going to provide poor service. In fact, they might be a detriment to your SEO depending on the techniques they use. Cheaper isn’t always better.
They Will Claim to Improve Your SEO Across Hundreds of Search Engines
Working to improve your rank in a handful of the largest search engines is nothing to worry about. However, if they promise they can get you onto thousands of search engines, there’s a problem. They’re probably lying, but let’s entertain the thought that they are going to follow through. Search engines such as Google, Bing, and Yahoo! are some of the most used search engines. If you want to succeed it would make sense to focus on those. If they end up following through and try to promote you on thousands of search engines, they’re going to stretch themselves too thin. Either way, it’s a bad idea to go with someone who makes a claim like this. AD: Marriage & Family Tulsa>
They Claim to Use Secret SEO Strategies
A good Tulsa SEO company will work with you to help you understand SEO and how they improve it. If a company claims to have some “secret technique,” they’re lying. Worse, they’re probably going to use unethical or illegal SEO techniques. These kinds of black hat strategies will only lead to you becoming banned by Google and other large search engines.
They Claim to be Google Algorithm Masters
While most SEO services know some aspects of Google’s algorithms through research, there are parts of it which are confidential or simply unknown. Even SEO services/Agencies who are very familiar with Google’s algorithms won’t know everything about it. An SEO company claiming to understand the search engine algorithms in their entirety is not being honest with you.
No matter which SEO service you choose to go with, we want you to be informed so you don’t get ripped off. If you are interested in an SEO service, contact a Tulsa SEO company near you.
Top 6 Things to Avoid When Hiring an SEO Service
Scam artists, con artists, hustlers, frauds, swindlers, or whatever you want to call them, no matter what industry you’re in, you’re bound to find them. Unfortunately, one place rife with them is the SEO industry. We want to help you avoid dishonest SEO services, so you can keep your well-earned money safe from would-be cheats.
Avoid Cold Call SEO Services
Cold callers can promise you the world, but don’t fall for it. If they are resorting to cold calls to find customers, they probably aren’t proficient in their line of work. This company is “supposedly” good at internet marketing, yes? So why do they need to make cold calls? They should be skilled enough at marketing themselves to get their clients. How can they help you if they can’t even help their own business?
Avoid Services with Misleading Search Engine Ranks
Let’s say a service is trying to get your business, so they show you a website nearly at the top of the Google search results. This does seem promising, but before you give them your money, beware. There are some internet marketing companies out there who buy backlinks to raise their website’s rank in search results. A few paid links here or there isn’t anything to worry about, but if the bulk of their backlinks are paid, you should avoid that company. They will likely charge you extortionate amounts to make up for what they spent on links, and more. Make sure this isn’t the case before you agree to the service.
Avoid SEO Companies Who Hire Offshore
A sign of a good SEO company is when they hire local workers, so you can see and communicate with whoever is working to improve your business website’s SEO. Many SEO companies, however, hire overseas from countries like the Philippines or India where labor costs are lower. This prevents you from monitoring the quality of their work and keeps you from communicating with the employees. Furthermore, most SEO companies which hire offshore often use methods for improving SEO which can get your website banned from Google. All that to say, try avoiding companies who do this.
Avoid an SEO Practitioner Who Won’t Answer Questions
Asking questions is important if you want to understand exactly what you’re getting out of your SEO service. Many shady SEO practitioners will try to beguile you by answering your questions with fancy-sounding jargon to give the illusion that they are experts, but don’t fall for this. A trustworthy SEO company is willing to answer your questions in layman’s terms when possible. If they refuse to do so, then you should be wary.
Avoid SEO Consultants Who Give You Guarantees
In truth, there are no guarantees in the SEO world. Even a great service might only be able to raise your website slightly higher in search engine results at no fault of their own or yours. Numerous factors are involved, and ultimately Google is the one who determines if you will be high up in the results. So, if an SEO company guarantees they can make you #1 on Google, turn them down.
Avoid Black Hat SEO
“Black hat” is a term which is derived from old westerns, where the bad guys always wore black hats. It is used in the computer industry to refer to people who perform shady, if not downright illegal, practices. In the SEO industry, you will find many “black hats” to avoid, who try using cheap tricks to fool Google’s algorithms into improve your rank. While you might get immediate gratification, it isn’t a sustainable business practice; websites with legitimately strong SEO will outrank your website in no time. Plus, Google is cracking down harder on these practices, and you’ll likely find yourself banned if you rely on them.
It’s difficult for a small business in the SEO market. Remember these tips for when you next think about contacting a Tulsa SEO service.
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