The Rise and Fall of Google People Cards: A Digital Identity Experiment

Google’s experiment with People Cards marked an interesting chapter in the evolution of personal branding and digital identity management. This innovative feature, which allowed individuals to create their own virtual business cards directly in search results, showcased both the potential and challenges of personal identity verification in the digital age. The Birth of People Cards […]

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How to Humanize AI Content

Content Marketing / Scott Emigh

Since ChatGPT went public in late 2022, artificial intelligence has revolutionized content creation. Now creators have the ability to produce far more content, far more quickly than ever before. But the challenge lies in making AI-generated content feel authentic and relatable. Businesses that master the art of humanizing AI content gain a competitive edge in

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Understanding Integrated Marketing Communications: A Complete Guide

Digital Marketing / Scott Emigh

Remember the last time you encountered a brand’s message that felt completely disconnected from their other marketing? Maybe their social media voice was playful and casual, while their email campaigns read like corporate memos. Or perhaps their website promised one thing, but their advertising told a different story entirely. These disjointed experiences happen when companies

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A Complete Guide to Amazon Prime

Digital Knowledge / Scott Emigh

Amazon Prime, launched in February 2005, began as a subscription service offering free two-day shipping within the United States for a flat annual fee. This innovative model aimed to increase customer loyalty and improve the shopping experience. Over the years, Amazon expanded Prime’s benefits to include various perks. By 2006, Prime membership was extended to

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5 Technical Issues That May Hurt Your SEO Strategy

SEO / Scott Emigh

Search engine optimization involves on-page aspects of your site, such content and keywords and off-page elements, such as inbound links and building authority in your industry. The third element on SEO is technical SEO, or the way search engine crawlers and bots find and index your page to make it rank. Many website owners focus

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Pixel to Print: Finding the Best AI Text Extractor

Keyboard Hacks / Scott Emigh

You know what’s unexpectedly awesome? Digitizing old newspapers. I’ve been knee-deep in this project for the Sapulpa Herald, and let me tell you, it’s been a blast. There’s something magical about diving into the history of a town, watching decades unfold through the lens of local journalism. The Sapulpa Herald isn’t just any paper –

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Virtual Assistant Jobs

careers / Scott Emigh

Nozak Consulting is looking for talented, reliable virtual assistants to help with SEO, web design, and digital marketing services for our clients across the United States. We are a Tulsa, Oklahoma-based digital marketing company servicing clients across many industries including construction, medical, auto repair, service industries, political campaigns, and more. Our agency has seen tremendous

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Add Me To Search: How To Create Your Google People Card

SEO / Scott Emigh

UPDATE: Since this blog post was written, Google has discontinued Google People Cards. Click here to learn more. When we search for celebrities or people of interest, often an info box appears that details basic information about the person. What a lot of people don’t realize is that you can have your own Google People

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8 Types of Propaganda Used in Advertising

Advertising / Scott Emigh

You may think of old newsreels when you hear the word ‘propaganda,’ but it’s still alive and well in advertising. Find out about eight common types of propaganda still in use today. Advertisers use several strategies to increase sales. Many of these strategies rely on our own weaknesses. Whether you want to be rich, popular,

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Scott Emigh