William Nozak

You are spending your whole life on this thing. Every ounce of sweat, every good thought, every great idea or perfect moment. All invested into ‘This’. This thing soon becomes itself, an entity, it lives, breathes, sleeps, wakes, yawns, and ages. Yet this thing has the ability to live much longer than 78.74 years, so […]

Stay in Your Lane So often life seems to give options. Even too many options at once. Although the strangest times in life are when you are sitting at your own red lights wondering where all the green lights have gone. Is it the creator, seasons, our biological rhythms, ebb and flow, the yin-yang? These

Customer Service is King Someone once said your only competition is anyone that improves customer service. So let us play as if this is in the Business-Bible. Here are a few assumptions. First, price does not matter up to a certain asymptote. Obviously, price must out weight value. Secondly, all businesses in a specific vertical are

core com·pe·ten·cy noun a defining capability or advantage that distinguishes from competitors. —————————————————————————————————————– If you missed it, the world is flat, thanks to the fall of the Berlin wall, the rise of internet, the Y2K debacle which we outsourced the fix to India, among other things. Read The World Is Flat. Businesses core competencies distinguish it from its

Let’s talk about Content Management. If you don’t know what that is, then you need it. No, I’m not talking about the contents of the boxes in your storage facility. It’s 2025, and you need to be putting out fresh and engaging web content daily. That’s right, new content daily.  What is Content Management? It’s no longer