When someone’s lights go out at midnight or they need an electrical panel upgrade, where do they look for help? The answer isn’t as simple as it used to be. Sure, plenty of people still Google “electrician near me,” but just as many are asking ChatGPT for recommendations, scrolling through Facebook for local business suggestions, or checking TikTok to see which contractors their neighbors trust.
Welcome to Search Everywhere Optimization. If you’re still thinking SEO only means ranking on Google, you’re missing customers who are finding electricians on Instagram, getting AI-powered recommendations, and trusting businesses they discover through social proof on multiple platforms.
The electrical contractors winning the most customers right now? They’re visible everywhere their potential clients are searching.
Your 10-Step Search Everywhere Strategy
- Claim Your Google Business Profile
- Set Up Essential Social Media Accounts
- Build or Upgrade Your Website
- Optimize for AI Search Engines
- Create Consistent Local Citations
- Develop a Review Generation System
- Start Content Creation on Multiple Platforms
- Build Your Social Proof
- Track What’s Working
- Scale Your Visibility
Let’s break down each step so you can start attracting more customers today, following the same digital marketing strategy that Nozak Consulting has used to help dozens of electricians win in their community.
Claim Your Google Business Profile (The Easiest Win)
If you do nothing else, do this. Your Google Business Profile (formerly Google My Business) is free and takes about 15 minutes to set up.
Here’s why it matters: when someone searches “electrician near me,” Google shows a map with three businesses. That’s the map pack, and getting into it can transform your business overnight. I’ve seen electrical contractors go from 2-3 calls per week to 15-20 just by properly optimizing their Google Business Profile.
What to do right now:
- Go to google.com/business and claim your listing
- Add your exact business hours (update them for holidays)
- Choose all relevant service categories
- Upload at least 10 high-quality photos of your work
- Write a detailed business description including your service areas
- Add all your services with descriptions
The verification process takes a few days (Google mails you a postcard with a code), but once you’re verified, you’ll start showing up in local searches immediately.
Pro tip: Post weekly updates to your Google Business Profile. A photo of a job you completed, a seasonal safety tip, or a special offer keeps your listing active and tells Google you’re a engaged business. Contractors who post weekly get 70% more customer actions than those who don’t.
For further reading: check out our Complete Guide to Setting Up and Managing a Google Business Profile.
Set Up Essential Social Media Accounts
You don’t need to be everywhere, but you need to be somewhere beyond Google. Start with the big three: Facebook, Instagram, and YouTube.
Facebook is still where homeowners look for local business recommendations. Join local community groups, set up a business page, and encourage satisfied customers to check in when you complete jobs. The question “Can anyone recommend a good electrician?” gets asked in neighborhood Facebook groups hundreds of times per day across the country.
Related reading: How to Create a Facebook Business Account.
Instagram works because people are visual. Before-and-after shots of panel upgrades, time-lapse videos of installations, and behind-the-scenes content showing your team at work builds trust. Use local hashtags like #TulsaElectrician or #BrokenArrowHomeServices so nearby customers can find you.
YouTube might seem like a lot of work, but consider this: it’s the second-largest search engine after Google. A simple 2-minute video showing homeowners how to reset a tripped breaker or explaining why their lights are flickering positions you as the expert. These videos rank in both YouTube and Google searches.
Check out our Complete Guide to Marketing on YouTube.
Pick one platform to focus on first. Get comfortable posting there, then expand. Trying to manage five platforms when you’re starting out is a recipe for burnout and abandoned accounts. Facebook is the easiest pick, plus you can connect your Instagram and Threads accounts and post to all three simultaneously through Meta Business Suite.
Don’t want to do it yourself? Find a reputable social media management company in your area that can handle your strategy and arrange photo/video shoots for you.
Build or Upgrade Your Website
Notice this is step three, not step one. Too many electricians spend months building a perfect website while ignoring their Google Business Profile and social media, where they could be getting customers immediately.
That said, you absolutely need a website. It’s your home base where everything else points.
Your website doesn’t need to be fancy, but it needs to be functional:
Mobile-first is non-negotiable. Over 70% of electrical service searches happen on phones. If someone has to pinch and zoom to see your phone number, they’re calling your competitor instead.
Fast loading matters. Three seconds. That’s how long you have before people bounce. Compress your images and skip the fancy animations that slow everything down.
Clear service pages work better than one generic page. Separate pages for residential electrical, commercial services, panel upgrades, generator installation, and EV charger installation help you rank for specific searches and show customers exactly what you offer.
One more critical element: make your phone number clickable on mobile. Sounds obvious, but you’d be shocked how many contractor websites miss this. When someone’s ready to call, remove every possible barrier.
Optimize for AI Search Engines
ChatGPT, Google’s AI Overviews, Perplexity, Claude – AI search is exploding, and it’s changing how people find electricians.
When someone asks ChatGPT “who’s the best electrician in Tulsa,” the AI pulls information from all over the web to generate its answer. Where is it looking? Your website, your reviews, news mentions, social media, and citations across the internet.
How to make AI recommend you:
Write naturally on your website. AI language models reward clear, helpful content that actually answers questions. Skip the keyword-stuffed paragraphs from 2015 – they make you look spammy to both humans and AI.
Build strong E-E-A-T signals. Experience, Expertise, Authoritativeness, and Trustworthiness are what AI models evaluate. Detailed service pages with specific pricing information, case studies showing complex problems you’ve solved, and credentials like licensing information all strengthen your E-E-A-T.
Be everywhere online consistently. The more places AI can find accurate information about your business – your website, social platforms, review sites, news mentions – the more confident it becomes recommending you.
Get quoted in local news. When journalists need expert commentary on electrical issues, make yourself available. These mentions signal authority to AI systems.
Create Consistent Local Citations
Citations are mentions of your business name, address, and phone number across the web. Think of them as breadcrumbs that lead both customers and search engines to your business.
Here’s what trips up most electricians: inconsistency. Your Google listing says “123 Main Street” but your Yelp profile shows “123 Main St.” and your website lists “123 Main Street, Suite A.” Search engines see these as potentially different businesses, which dilutes your visibility.
Start with these directories:
- Yelp
- Angie’s List / Angi
- HomeAdvisor
- Thumbtack
- Yellow Pages
- Better Business Bureau
- Your local Chamber of Commerce
Use the exact same business name, address, and phone number everywhere. If you operate in multiple cities, create separate location pages on your website and separate citations for each location.
Develop a Review Generation System
Reviews aren’t just nice to have – they’re the fuel that powers search everywhere optimization. Every platform uses them differently:
Google weighs recent reviews heavily in map pack rankings. Instagram users check your tagged photos and comments before calling. AI systems analyze your review sentiment to determine if you’re trustworthy. Facebook users ask for recommendations and your reviews influence who gets mentioned.
But here’s the problem: most satisfied customers won’t leave reviews unless you ask. They’re busy, they forget, or they don’t think about it.
Build a simple system:
Ask for reviews immediately after completing excellent work, while the customer is still thrilled with your service. Send a text message with direct links to your Google and Facebook pages within 24 hours. Make it as easy as possible – one click should take them to the review form.
Respond to every review, positive and negative. Thank people for five-star reviews. Address concerns in negative reviews professionally and publicly. This shows potential customers you care about service quality, and it signals to algorithms that you’re an active, engaged business.
Don’t buy fake reviews or offer incentives for positive reviews. Platforms are getting better at detecting this, and the penalties aren’t worth it. Plus, savvy customers can spot fake reviews a mile away.
Start Content Creation on Multiple Platforms
Content intimidates a lot of contractors. You’re electricians, not content creators, right?
Here’s the thing: you don’t need Hollywood production quality or a professional writing team. You need authentic, helpful content that shows you know what you’re doing.
Content ideas that actually work:
Take photos of every job. Before shots, during shots, after shots. These become social media posts, website portfolio items, and Google Business Profile updates. Five minutes of photography per job gives you unlimited content.
Answer common questions you hear from customers. “Why do I need a GFCI outlet in my bathroom?” “When should I upgrade to 200 amp service?” “How much does whole-house generator installation cost?” Turn these into short blog posts, Instagram captions, or quick YouTube videos.
Share seasonal tips. Summer electrical safety, preparing for winter storms, holiday lighting considerations. This content is naturally timely and gets people thinking about electrical issues they might be ignoring.
Document interesting problems you solve. Maybe you rewired a 100-year-old home or installed a complex commercial system. These case studies demonstrate expertise and make great content for multiple platforms.
Where to post what:
Facebook: Community-focused content, job photos, customer stories, local involvement Instagram: Before/after visuals, behind-the-scenes, team highlights, short educational tips YouTube: Detailed how-to content, complex explanations, virtual tours of your work Website blog: Comprehensive guides, local SEO content, detailed service explanations LinkedIn: Commercial projects, industry insights, professional achievements
You don’t need daily posts. Weekly consistency beats sporadic intensity every time.
Build Your Social Proof
Social proof is evidence that other people trust you. It’s the modern version of word-of-mouth recommendations.
Beyond reviews, social proof includes:
Certifications and licenses displayed prominently. Show your Master Electrician license, manufacturer certifications, insurance documentation, and any industry credentials. This matters especially for AI search, which looks for authority signals.
Project portfolio showing the breadth and quality of your work. Residential service calls, commercial installations, complex troubleshooting, emergency repairs – variety demonstrates capability.
Team introductions that humanize your business. People prefer hiring real humans they can connect with rather than faceless corporate entities. Simple bios and photos of your electricians build that connection.
Community involvement like sponsoring youth sports, participating in charity events, or supporting local causes. This creates content opportunities, earns backlinks from local organizations, and makes you part of the community fabric rather than just another service provider.
Media mentions from local news coverage or industry publications. Even small mentions carry weight because third-party validation is powerful.
Collect all these social proof elements and spread them across your website, social media profiles, and Google Business Profile.
Track What’s Working
You can’t improve what you don’t measure. Set up tracking for multiple channels since you’re now visible in multiple places.
Google Analytics shows website traffic sources. Are people finding you through search? Social media? Direct visits from your business card? This data tells you where to focus your efforts.
Google Search Console reveals which keywords are driving clicks. You might discover you’re accidentally ranking well for services you didn’t even emphasize, which could inform your content strategy.
Social media insights on each platform show which posts get the most engagement. Double down on content types that resonate with your audience.
Call tracking using unique phone numbers for different marketing channels tells you definitively which efforts generate phone calls. This is arguably the most important metric for electrical contractors since phone calls turn into jobs.
Review velocity matters too. Track how many reviews you’re getting per month on each platform. Increasing review volume correlates strongly with increased visibility.
Check these metrics monthly. Look for trends over time rather than obsessing over daily fluctuations. SEO success compounds – small improvements stack up to major results over 6-12 months.
Scale Your Visibility
Once you’ve got the basics working, it’s time to level up your search everywhere optimization.
Expand to additional platforms strategically. Maybe you add TikTok for short electrical safety tips or Pinterest for beautiful lighting installation ideas. Perhaps you start a podcast discussing electrical topics, or you create a monthly email newsletter for past customers.
Partner with complementary businesses. Home builders, real estate agents, HVAC companies, and interior designers all work with customers who need electricians. Cross-promotion expands your reach into new audiences.
Invest in paid advertising selectively. Google Local Services Ads put you at the very top of search results with a Google Guaranteed badge. Facebook ads can target homeowners in your service area with specific home value ranges. Use paid ads to accelerate visibility while your organic search everywhere optimization builds momentum.
Consider professional help. Search everywhere optimization takes time and expertise. The electrical contractors who grow fastest often partner with marketing professionals who understand the contracting industry. This lets you focus on electrical work while experts handle visibility.
Common Mistakes That Tank Your Visibility
- Inconsistent information across platforms confuses both customers and algorithms. Your business name, address, phone number, and hours must match everywhere.
- Ignoring negative reviews or responding defensively damages your reputation. Potential customers watch how you handle problems.
- Posting only promotions on social media. Nobody wants to follow an account that just advertises. Mix in helpful tips, behind-the-scenes content, and community involvement.
- Neglecting mobile optimization. If your website doesn’t work perfectly on phones, you’re invisible to most searchers.
- Buying followers, likes, or reviews. Platforms detect this and penalize you. Worse, savvy customers recognize fake engagement immediately.
- Giving up too quickly. Search everywhere optimization builds over time. Contractors who quit after two months miss the compounding returns that start around month 6-12.
Why Local Electricians Beat National Chains
Big franchise operations have advantages – name recognition, larger budgets, established systems. But independent electrical contractors have powerful competitive edges.
You actually answer your phone. Customers are tired of phone trees and national call centers. When they call you, they talk to a real person who knows the local area.
You’re invested in your community. National chains can’t sponsor your kid’s soccer team or donate to local charities with the same authenticity. These connections create visibility and trust that money can’t buy.
You provide personalized service. The business owner showing up on jobs, remembering customer names, and standing behind your work personally matters enormously to homeowners and businesses.
You understand your local market intimately. You know which neighborhoods have old wiring, where new construction is booming, and which areas need generator installations. This knowledge helps you create targeted content and service offerings.
Emphasize these advantages everywhere. Your website, social media, reviews, and even your Google Business Profile description should highlight what makes your local, independent electrical business different from corporate alternatives.
The Future of Electrical Contractor Marketing
Search will keep fragmenting across more platforms. New AI tools will emerge. Social media platforms will rise and fall. But the fundamentals remain consistent: be helpful, be visible, and be trustworthy.
The contractors who thrive will be those who adapt to new search behaviors while maintaining their core value: excellent electrical work and outstanding customer service. All the SEO and social media in the world can’t overcome bad service, but combining great work with strategic visibility creates unstoppable growth.
Start with step one today. Claim your Google Business Profile if you haven’t. Then work through each step methodically. You don’t need to do everything perfectly right away – you just need to start and stay consistent.
Power Up Your Electrical Business with Expert Marketing
Building visibility across Google, social media, AI search engines, and review platforms takes time, expertise, and consistent effort. While you’re busy keeping the lights on for your customers, who’s keeping your business visible to new customers?
Nozak Consulting has helped electrical contractors and home service businesses dominate their local markets. We understand the unique challenges of the contracting industry and know exactly how to make electrical businesses visible everywhere customers are searching.
Our team handles the complexity of search everywhere optimization so you can focus on what you do best – providing exceptional electrical services. From Google rankings to social media presence to AI optimization, we create comprehensive visibility strategies that drive real phone calls and qualified leads.
Ready to attract more customers and grow your electrical contracting business? Schedule a call with Nozak Consulting today and let’s build your customized search everywhere strategy.
