Many top-tier marketers and marketing firms point to lead scoring as the main driver of increased revenue. It is well known that paying more attention to leads is important, as a large number of lost leads are due to lack of attention. No one argues that leads are important, but what is lead scoring, and […]
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Companies that focus on a consumer-centric approach are 60% more profitable than ones that do not. Consumers are always more drawn to businesses that focus on them. The best way to keep, build and grow your customer base is to engage with them. But what is customer engagement? To put it simply, customer engagement is an interaction
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The terms “push” and “pull marketing” have been around for a long time. Marketers have based strategies around both concepts for decades. Examples of companies that benefited from strategies like these include giants like Wal-Mart. If push and pull marketing strategies have been around so long, what are they and how are they different? To
Pull Marketing vs. Push Marketing: Definition, Explanation & Benefits Read More »
There are three main SERP features that can help guide user intent, and these features can strongly influence search results. SERPs, or search engine results pages, are Google’s list of items or businesses that a user sees when searching for a particular subject. SERPs include both organic and paid search results, but other features are
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As a small business owner, you understand that marketing is crucial for the growth and success of your business. But with so many different marketing strategies and tactics out there, it can be overwhelming to know where to start or what to focus on. Nozak Consulting has been helping small businesses across the country with
The Complete Guide to Small Business Marketing Read More »
