Search Engine Marketing, or SEM, is the use of paid advertising to increase a website’s prominence in search engine results. While SEM shares some techniques with search engine optimization (SEO), SEM relies on both organic & paid promotion as opposed to relying solely on a keyword/content strategy. Furthermore, SEM betters the chances of the target […]
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When using a search engine, users want high quality returns on their query. Google has taken steps to ensure that users find links relevant to their needs with a specialized algorithm called PageRank. PageRank is Google’s way to determine how to rank websites in search engine results. While other services have risen up since PageRank
Understanding search engine optimization (SEO) can seem like a daunting task. While there are college classes and online courses to learn about SEO, these can be nonviable if you are out of college, time consuming, and sometimes costly. Fortunately, there are many resources available to teach you SEO: Moz, Ahrefs, SEMrush, Google Webmaster. While this will require time and discipline, you
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Backlinks, or inbound links, are crucial to search engine optimization, but sometimes it is difficult to know how to begin acquiring them. Which websites should you approach to help you rank better in the search results? In these situations, research into the backlinks of other successful websites is a necessity. Once you research, you can begin
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When improving your website’s search engine optimization (SEO), inbound links are pivotal factors in your success. An inbound link is when an outside source includes a link to your website on it, which can help increase your ranking in search engine results. Furthermore, inbound links will increase your traffic. Think of it as free advertising. This raises
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One of the greatest frustrations your new business can face is not ranking on page one in the search results. After facing all the challenges of starting a business, creating a quality service, and building a beautiful website, you deserve some recognition. Unfortunately, you are not going to get any recognition because no one can
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WordPress is so much more than just a platform for blogs. While it used to be known as just a blogging platform, the constant updates, new tools, perks, and numerous customization options make WordPress the best platform for your business website. Over twenty percent of websites on the web are created with WordPress, and the trend
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What is AHREFS? Ahrefs is one of the leading data companies and providers of SEO tool sets. Their goal is to help companies invest their money in smart SEO strategies, and help maximize traffic to their website. With their tools, Ahrefs provides a means to save your company time by automating your marketing practices. When you understand how to
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Most Ahrefs users know the importance of Domain Rating (DR) in Ahrefs. In fact, DR is their most prominent metric. Like many people in the SEO field, checking DR on Ahrefs has probably become a ritual for you. You feel elation when the DR raises, and become nervous whenever it drops, even if it’s only by a
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Bing vs. Google SEO: With SEO, there is no magic formula to making your website instantly rank higher on every search engine. Search engines each have different algorithms to determine how your website should be ranked in the search results, so you will need to adapt different strategies for different search engines. For example, Google and
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