William Nozak

No not P90X, P of X. When business lingo can be jargon, theories tricky, and books long and laborious, simplify. I know this looks like Algebra class, and you hate Algebra class, but hear me out. Two simple letters can aid when managing business pursuits, daily life, and everything else in between: P and X. […]

Starting your own business isn’t for everyone. Here are some answers to what is the true value add for a franchisee. I have owned 2 different franchises and these are some of the processes they came with. So I will pull from those experiences and patch together some of the greatness from those business models.

Several years back while in a chapel at ORU the Men’s Pastor Earl McClellan delivered a message titled You’ll Find What You’re Looking for. This message is not limited to spiritual pursuits. In business, we have a similar moniker “you can’t improve what you don’t manage”. Experts agree upon managing KPI or Key Performance Indicators. Although this

“Feel the rhythm, feel the rhyme, get on up, it’s bobsled time.” – Cool Runnings (1993). The Multiplier Effect The power of team cannot be overemphasized in a culture where autonomy is celebrated and community is criticized. Eighteen hundred years ago, Aristotle said “The whole is greater than the sum of its parts” and the Bible alludes to this mystery with “How

Once, maybe, marketing was all that was needed to create a revenue stream. I mean think about all of the poorly conceived products you have seen in the market place over the years! Lots of them were profitable! Gone now. Think of the local businesses that have great packaging and the most expensive billboards in

Owners of a seasonal-business have a short window to profitability. Some years, that window is even shorter. This income, above the cost of doing business, wages, taxes, and goods must last an entire year. And to make life more complex, many seasonal businesses have annual bills. So how does an owner of a seasonal-business make

What is SEO? Have you ever wondered what determines who is at the top of a Google or Bing search? If you own a business, small or large, do you ever think about how you are going to make it as high up as some of those results? The answer: search engine optimization, or SEO

The culture of competition is constantly changing, and to stand a chance in the 2017 markets, your business needs to change with it. Retailers such as Sears, Wal-Mart, Payless ShoeSource, Wet Seal, Gordmans, and countless others are closing locations across Oklahoma, citing an ever-changing market. To keep your business relevant in the digital age, you

“Since the 70s we’ve spent money on Yellow page ads. YP was the place, we could spend $200,000 a year or more on Yellow Pages and they would cover everything for us. The Yellowpage book, mobile ads, mailers, PPC, we did it all through them.” Have You Learned Any Marketing Lessons? Yellowpage Book We learned