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How to Avoid an SEO Scam

seo scam ranking graphAs SEO grows in popularity, it’s inevitable that people have started to appear who claim to be experts on the subject in an attempt to scam other people. While we’ve covered some of the things to look out for in SEO company in a previous article (6 Things to Avoid When Hiring an SEO Service), those were only scratching the surface. Most of those were signs that the business was in the habit of bad practices, or just untrustworthy.

Unfortunately, there are worse scams you need to be made aware of if you plan on hiring an SEO service; the more knowledge you can have against those scams, the better. You might be tempted by some of these so-called SEO “experts,” and they’ll dress up their lies to be as convincing as possible.

You have to know the red flags. When it comes to increasing your organic SEO, you’ll want to be on the lookout for these potential SEO scams.

SEO Scam Companies Claim They Have a Special Relationship with Google

Some people will try to claim to have a special relationship with Google, but don’t believe it. SEO companies don’t have any sort of “special relationship” with Google, and any who claim to are trying to scam you.

They Claim to be Partners with Google

They aren’t going to be partners with Google either. Google doesn’t make a habit of partnering with SEO firms. If they are talking about their designation as a Google Partner, that refers to their PPC efforts, that’s SEM not SEO.

Scam SEO Companies Claim They Can Make You Top Ranked in 48 Hours

This would be impossible. Anyone who says otherwise is lying to you or using SEM strategies rather than organic SEO. Yes, we have seen a Google business page pop up in Google within minutes, but getting someone to page one organically takes time and really depends upon the industry.

Free Trial SEO Services are a Lie

Like many services, SEO takes time and hard work, and requires patience before seeing results. So, as you can imagine, someone offering an SEO free trial service is incredibly suspicious. Especially if they want any sort of personal information in exchange for it; if they do, then they’re unquestionably trying to scam you. If it sounds too good to be true, it probably is.

They Say They Offer the Cheapest SEO

SEO will cost you a somewhat significant investment. Granted, it probably won’t break the bank, but it will still cost likely somewhere in the triple-digit price range. If an SEO service is promising a double-digit price, then they’re going to provide poor service. In fact, they might be a detriment to your SEO depending on the techniques they use. Cheaper isn’t always better.

They Will Claim to Improve Your SEO Across Hundreds of Search Engines

Working to improve your rank in a handful of the largest search engines is nothing to worry about. However, if they promise they can get you onto thousands of search engines, there’s a problem. They’re probably lying, but let’s entertain the thought that they are going to follow through. Search engines such as Google, Bing, and Yahoo! are some of the most used search engines. If you want to succeed it would make sense to focus on those. If they end up following through and try to promote you on thousands of search engines, they’re going to stretch themselves too thin. Either way, it’s a bad idea to go with someone who makes a claim like this. AD: Marriage & Family Tulsa>

They Claim to Use Secret SEO Strategies

A good Tulsa SEO company will work with you to help you understand SEO and how they improve it. If a company claims to have some “secret technique,” they’re lying. Worse, they’re probably going to use unethical or illegal SEO techniques. These kinds of black hat strategies will only lead to you becoming banned by Google and other large search engines.

They Claim to be Google Algorithm Masters

While most SEO services know some aspects of Google’s algorithms through research, there are parts of it which are confidential or simply unknown. Even SEO services/Agencies who are very familiar with Google’s algorithms won’t know everything about it. An SEO company claiming to understand the search engine algorithms in their entirety is not being honest with you.

No matter which SEO service you choose to go with, we want you to be informed so you don’t get ripped off. If you are interested in an SEO service, contact a Tulsa SEO company near you.

 

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