by Dave Victorine | Last updated May 26, 2022
Pull Marketing vs. Push Marketing: Definition, Explanation & Benefits The terms “push” and “pull marketing” have been around for a long time. Marketers have based strategies around both concepts for decades. Examples of companies that benefited from strategies...
by Dave Victorine | Last updated Apr 20, 2022
What Is Customer Engagement? Strategies for Today Learn about what customer engagement is and what strategies to use with Nozak Consulting. Companies that focus on a consumer-centric approach are 60% more profitable than ones that do not. Consumers are always more...
by Dave Victorine | Last updated Apr 19, 2022
MQL vs. SQL: What’s the Difference? Learn about what MQL and SQL stand for and what the differences are between them with Nozak Consulting. Marketers are always talking about “leads”, how to generate them, and what to do with them. MQL and SQL are abbreviations...
by Dave Victorine | Last updated Mar 23, 2022
What Is a Sales Cycle? Learn about what a sales cycle is with Nozak Consulting. A sales cycle is a framework from which steps are taken to turn leads into customers, and then generate more leads. It is a cycle of behavior and steps taken by a company to...
by Dave Victorine | Last updated Mar 23, 2022
What Is a Sales Lead? Learn the answer to what a sales lead is with Nozak Consulting. A lead is a potential customer that has been identified based on contact or behavior. Leads are identified and handled at first by marketing and then are often passed on to sales...
by Dave Victorine | Last updated Mar 23, 2022
What Is Lead Generation? Learn about what lead generation is with Nozak Consulting. Lead generation is the method by which marketing departments attempt to grow the number of visitors at the top of the sales funnel. It is a tactic that is based on building potential...
