Pull Marketing vs. Push Marketing

Pull Marketing vs. Push Marketing: Definition, Explanation & Benefits The terms “push” and “pull marketing” have been around for a long time. Marketers have based strategies around both concepts for decades. Examples of companies that benefited from strategies...

What Is Customer Engagement?

What Is Customer Engagement? Strategies for Today Learn about what customer engagement is and what strategies to use with Nozak Consulting. Companies that focus on a consumer-centric approach are 60% more profitable than ones that do not.  Consumers are always more...

MQL vs. SQL: What’s the Difference?

MQL vs. SQL: What’s the Difference? Learn about what MQL and SQL stand for and what the differences are between them with Nozak Consulting. Marketers are always talking about “leads”, how to generate them, and what to do with them. MQL and SQL are abbreviations...

What Is a Sales Cycle? 

What Is a Sales Cycle?   Learn about what a sales cycle is with Nozak Consulting.   A sales cycle is a framework from which steps are taken to turn leads into customers, and then generate more leads. It is a cycle of behavior and steps taken by a company to...

What Is a Sales Lead?

What Is a Sales Lead? Learn the answer to what a sales lead is with Nozak Consulting. A lead is a potential customer that has been identified based on contact or behavior. Leads are identified and handled at first by marketing and then are often passed on to sales...

What Is Lead Generation?

What Is Lead Generation? Learn about what lead generation is with Nozak Consulting. Lead generation is the method by which marketing departments attempt to grow the number of visitors at the top of the sales funnel. It is a tactic that is based on building potential...