1. Client’s SEO Goals
The CEO of Harper’s Hut Shaved Ice & Java, William & Lindsay, made it clear to Nozak Consulting that their goals were to:
- Increase organic traffic 100% per month
- Increase the number of keywords on the first two pages of Google results
- Increase appointments in The Tulsa Metro
- Increase total online visibility
Harper’s Hut Shaved Ice & Java SEO Case Study does not cover our overhaul to the website, website funnel, and Analytics Goal settings.
2. Visibility & SEO Challenges
Harper’s Hut Shaved Ice & Java was young and only had a domain that was 1 year old.
The domain authority and page authority was 1/1. They were competing online with a company that was 10 years old and a franchise that had a local owner.
Also, within Sand Springs, there was no shaved ice visibility online.
The website was unsecure and not optimized to gain leads through an online funnel. They had no Google reviews & Facebook reviews.
Harper’s hut Shaved Ice & Java knew it needed SEO services to gain visibility on Google/Bing/Yahoo/directory and social media searches.
3. The SEO Strategy
Nozak Consulting immediately began the project working on directory placement, claiming, and clean up. Secondly, we retooled all existing content and created additional key word rich content that would give them the ability to land page 1 SERPS for the keywords in their industry.
We developed a comprehensive content restructuring strategy to assist in ranking local cities: Tulsa, Broken Arrow, Sand Springs, etc. Nozak Consulting then went to work on local ranking sites, and factors that are vital to the local flora and fauna of the internet.
Once these SEO strategies were complete we then went into hyper drive with a back linking strategy. Nozak Consulting additionally set up several forms of script tracking (tag manager, Google analytics, Remarketing, Adwords, Bing Webmaster Tools, etc) You’re looking at Harper’s Hut Shaved Ice & Java SEO Case Study.
The Organic Results & SEO Improvements
Nozak Consulting successful ranked Harper’s Hut in the local market since January 2015, there has been a 307% increase in Organic Traffic. SEO Services
- Increased keyword positions Page 1 SERPS – 124 results
- Increased keyword positions through Page 2 SERPS – 170 results
- Increase in revenue growth rate by 80% on events
“If someone is looking for shaved ice for a private party or event in the Tulsa metro, there is a good chance we will get the work.”
— Owner, Harper’s Hut Shaved Ice & Java