Nozak Consulting

Scott Emigh

Scott is the Lead Content Strategist at Nozak Consulting, supervising social media, email campaigns, blogs and copywriting. In addition to his digital marketing expertise, he is also an experienced sports journalist and travel blogger.

Best Free SEO Tools To Elevate Your Marketing

Search engine optimization doesn’t have to drain your marketing budget. The right free SEO tools can deliver professional-grade insights and help you compete with businesses spending thousands on premium software. Smart marketers know that success comes from strategy, not just spending power. Why Free SEO Tools Matter for Your Business Many business owners believe effective […]

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Instagram Posts are now indexable by Google

Instagram Content Goes Public: How Search Engine Indexing Changes Everything for Your Marketing Strategy

The digital marketing landscape experienced a seismic shift on July 10, 2025, when Instagram began allowing search engines to index public content from professional accounts. This development represents far more than a routine platform update—it fundamentally alters how businesses approach online visibility and customer discovery. For the first time, your Instagram posts can compete directly

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How to Fix the Crawled - Currently Not Indexed Error in Google Search Console

How to Fix the “Crawled – Currently Not Indexed” Error in Google Search Console

Nothing frustrates website owners more than watching their carefully crafted content sit in Google’s limbo. The “Crawled – Currently Not Indexed” status in Google Search Console signals that Google has found your pages but hasn’t added them to its search index. This issue affects websites of all sizes and can significantly impact your organic traffic

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Link Building Services

Link Building Services: The Complete Guide to What Works in Modern SEO

Link building remains one of the most debated topics in digital marketing. Business owners constantly wonder whether professional link building services deliver real results or if they’re better off handling outreach themselves. The truth is more nuanced than most realize. What Are Link Building Services? Link building services are specialized agencies or freelancers who help

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Ahrefs backlinks checker tool

Best Backlinks Checker Tools That SEO Professionals Actually Use

Understanding your website’s backlink profile isn’t just helpful—it’s essential for sustainable SEO growth. A quality backlinks checker reveals the strength of your link portfolio, uncovers opportunities your competitors are exploiting, and identifies toxic links that could harm your rankings. The challenge lies in choosing the right tool for your specific needs. Why Every SEO Professional

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Bing Webmasters Tools Report

The Complete Guide to Webmaster Tools: Your Gateway to Search Engine Success

Every website owner faces the same challenge: understanding how search engines see their site. Webmaster tools provide the direct line of communication between you and the search engines that determine your online visibility. These powerful platforms offer insights that no third-party tool can match. What Webmaster Tools Are and Why They Matter Webmaster tools are

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5 Domain Authority Checkers to Measure Your Website’s Authority

When it comes to measuring your website’s overall SEO strength, Domain Authority (DA) is one of the best metrics to track. DA helps businesses understand their competitive position in search rankings and identify opportunities for improvement. Whether you’re managing a small local business website or a large e-commerce platform, tracking your domain authority provides great

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Side-by-side of Google versus ChatGPT search results for online course creation in Tulsa

SEO and AI: Why Search Engine Optimization Remains Critical in the Age of Artificial Intelligence

Search is undergoing a fundamental shift. As artificial intelligence tools enter the mainstream, the way people find information online is changing dramatically. Many business owners now question whether traditional SEO practices still matter. This concern, while natural, overlooks the more nuanced reality of what’s happening behind the scenes in search technology. AI isn’t replacing SEO—it’s

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What is affiliate marketing and how does it work

What is Affiliate Marketing?

Affiliate marketing has transformed how businesses acquire customers and how content creators monetize their platforms. This performance-based model creates win-win partnerships where businesses pay commissions only when specific actions occur. From global corporations to growing startups, affiliate marketing has become a cornerstone strategy for sustainable, measurable growth. With billions in annual spending, affiliate marketing now

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