Nozak Consulting

Scott Emigh

Scott is the Lead Content Strategist at Nozak Consulting, supervising social media, email campaigns, blogs and copywriting. In addition to his digital marketing expertise, he is also an experienced sports journalist and travel blogger.

Complete guide to blog SEO by professional blogger Scott Emigh

Blog SEO: The Ultimate Checklist for Higher Rankings

Search engines process over 16.4 billion searches daily, with search contributing roughly 68% of all trackable website traffic. Your blog posts either capture that opportunity or disappear into obscurity. The difference comes down to how well you understand and implement blog SEO. Blog SEO isn’t about gaming algorithms or stuffing keywords into every paragraph. It’s […]

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how to rank in People Also Ask

How to Master “People Also Ask” Boxes for More Traffic

You’ve probably noticed those expandable question boxes on Google’s search results. They seem innocent enough—just a handful of related questions that expand when clicked. But here’s what most people miss: these People Also Ask boxes now appear in over half of all searches, and they’re quietly reshaping how users discover content online. The numbers tell

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complete guide to off-page seo

Off-Page SEO: Building Authority Beyond Your Website

Your website could have perfect technical SEO, lightning-fast load times, and brilliantly optimized content. But if the rest of the internet doesn’t know you exist, you’re not ranking well. Off-page SEO encompasses all the ranking factors that happen away from your website—the signals that tell search engines your site is trustworthy, authoritative, and worth showing

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Generative Engine Optimization - Adapting to AI Search

Generative Engine Optimization: Adapting to AI Search

Search is changing faster than ever. ChatGPT answers questions conversationally. Perplexity synthesizes information from multiple sources. Google’s AI Overviews summarize entire topics before showing traditional results. Traditional SEO focused on ranking in the top ten blue links. Generative engine optimization means adapting your content strategy for AI systems that don’t just index your content—they interpret

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Complete guide to ecommerce SEO

The Complete Guide to Ecommerce SEO

Running an online store means competing for visibility in a crowded digital marketplace. Ecommerce SEO isn’t just about ranking higher—it’s about connecting your products with customers actively searching for what you sell. When done right, organic search becomes your most reliable source of qualified traffic and sustainable revenue growth. The challenge? Ecommerce sites face unique

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Best Rank Checker Tools

Best Rank Checker Tools for Tracking Your SEO Progress

Tracking where your website ranks for target keywords is essential to understanding whether your SEO strategy is working. A reliable rank checker gives you the data you need to make informed decisions about content, optimization, and competitive positioning. The challenge isn’t finding a rank checker—it’s finding one that delivers accurate data without breaking your budget

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