About 70% of consumers want a personalized experience from brands. This percentage continues to climb year after year. Buyer personas are critical in helping to build a personalized experience for consumers. Through a buyer persona, a business can gain a deeper understanding of its target audience. In short, a buyer persona is there to help […]
Five B2B Buyer Persona Questions for Content Marketing Read More »
In today’s digital age, Search Engine Optimization (SEO) stands as a cornerstone of online success for businesses of all sizes. Simply put, SEO involves optimizing a website’s visibility on search engine results pages (SERPs), ultimately driving organic traffic and enhancing online visibility. From improving website rankings to increasing brand visibility and driving qualified leads, the
What Does an SEO Consultant Do and Should You Hire One? Read More »
In the ever-evolving landscape of digital marketing, staying ahead means deciphering the intricate world of technology. Two terms that have begun to take center stage are Artificial Intelligence (AI) and Machine Learning (ML). While they are interconnected, understanding the nuances between them is crucial, especially when it comes to SEO tools. What is the Difference
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It may not seem that long ago, but TikTok began in 2016. No one knew what TikTok was at the time, but that would change quickly. It took TikTok less than four years to hit milestones that Instagram and Facebook hadn’t reached until they’d been around for a decade. That incredible growth has continued as
How Many People Use TikTok and Other TikTok Statistics Read More »
The fortunes of Twitter have been mixed. There was a lot of interest and excitement in certain areas when Elon Musk bought Twitter and began to change some policies. The reality is that since it was bought, Twitter has lost over 30 million users, though it still remains one of the most popular social media
X vs. Twitter: How the Platform has Fared in its New Era Read More »
The role of social media in our lives has never been more substantial than it is today. Engagement drives social media and people will show you any content they can to keep you engaged. Whether or not that content is accurate is a different story. In 2020, after losing the presidential election, former President Donald
Truth Social Statistics to Know in 2024 Read More »
In a surprise move within the AI landscape, Google has rechristened its Bard platform as Gemini, marking a significant update to the world of AI marketing. Originally conceived as Bard, the platform has reshaped how individuals engage with AI. Now, under the moniker Gemini, Google introduces a revamped platform that embodies its most proficient family
Google Renames Bard to Gemini Read More »
Do you ever find yourself frustrated with the lack of control over your own website? Are you tired of relying on your current web services provider for even the simplest updates? Many businesses face this dilemma, trapped in custom CMS platforms that limit their ability to manage and evolve their online presence. But fear not,
Why You Should Get Out of Your Custom CMS and into WordPress Read More »
In today’s rapidly evolving digital landscape, technology continues to push boundaries and transform industries. One such technological advancement that is revolutionizing the field of digital marketing and SEO is artificial intelligence (AI). AI-powered tools like ChatGPT, Google Gemini (Bard), Midjourney, and many others are changing the way businesses approach search engine optimization, content creation, user
How Will AI Affect SEO? Read More »
The Complete Guide to Hiring Social Media Influencers When I first started using social media in 2006, I had no idea the behemoth it would become. My first foray into the interwebs was Xanga…followed soon after by MySpace and YouTube. Content creators were there from the very beginning on YouTube – but back then the
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