Google Analytics (GA) has been a go-to tool for businesses of all sizes looking to gain insights into their website traffic and user behavior. Over the years, Google has made a number of updates to the platform, with the most recent being the transition from Universal Analytics (UA) to Google Analytics 4 (GA4). This transition […]
GA4 vs Universal Analytics: What are the Differences? Read More »
About 70% of consumers want a personalized experience from brands. This percentage continues to climb year after year. Buyer personas are critical in helping to build a personalized experience for consumers. Through a buyer persona, a business can gain a deeper understanding of its target audience. In short, a buyer persona is there to help
Five B2B Buyer Persona Questions for Content Marketing Read More »
Google’s experiment with People Cards marked an interesting chapter in the evolution of personal branding and digital identity management. This innovative feature, which allowed individuals to create their own virtual business cards directly in search results, showcased both the potential and challenges of personal identity verification in the digital age. The Birth of People Cards
The Rise and Fall of Google People Cards: A Digital Identity Experiment Read More »
Since ChatGPT went public in late 2022, artificial intelligence has revolutionized content creation. Now creators have the ability to produce far more content, far more quickly than ever before. But the challenge lies in making AI-generated content feel authentic and relatable. Businesses that master the art of humanizing AI content gain a competitive edge in
How to Humanize AI Content Read More »
Remember the last time you encountered a brand’s message that felt completely disconnected from their other marketing? Maybe their social media voice was playful and casual, while their email campaigns read like corporate memos. Or perhaps their website promised one thing, but their advertising told a different story entirely. These disjointed experiences happen when companies
Understanding Integrated Marketing Communications: A Complete Guide Read More »
Amazon Prime, launched in February 2005, began as a subscription service offering free two-day shipping within the United States for a flat annual fee. This innovative model aimed to increase customer loyalty and improve the shopping experience. Over the years, Amazon expanded Prime’s benefits to include various perks. By 2006, Prime membership was extended to
A Complete Guide to Amazon Prime Read More »
Search engine optimization involves on-page aspects of your site, such content and keywords and off-page elements, such as inbound links and building authority in your industry. The third element on SEO is technical SEO, or the way search engine crawlers and bots find and index your page to make it rank. Many website owners focus
5 Technical Issues That May Hurt Your SEO Strategy Read More »
You know what’s unexpectedly awesome? Digitizing old newspapers. I’ve been knee-deep in this project for the Sapulpa Herald, and let me tell you, it’s been a blast. There’s something magical about diving into the history of a town, watching decades unfold through the lens of local journalism. The Sapulpa Herald isn’t just any paper –
Pixel to Print: Finding the Best AI Text Extractor Read More »
Nozak Consulting is looking for talented, reliable virtual assistants to help with SEO, web design, and digital marketing services for our clients across the United States. We are a Tulsa, Oklahoma-based digital marketing company servicing clients across many industries including construction, medical, auto repair, service industries, political campaigns, and more. Our agency has seen tremendous
Virtual Assistant Jobs Read More »
In the ever-evolving landscape of digital marketing, harnessing the true potential of social media goes beyond likes and shares. It delves into the realm of strategic insights, where businesses navigate the expansive sea of data to unlock their online success. In this blog, we will unravel the intricacies of Social Media Key Performance Indicators (KPIs)
Strategic Insights: How to Leverage Social Media KPIs Effectively Read More »
