An Honest Review Of Yoast Academy
Our team here at Nozak Consulting recently completed Yoast’s SEO training. Upon completion of the program, we received a certificate. The following is an honest review and review of Yoast Academy and what we learned through their program.
The Bottom Line: The Yoast academy was definitely worth it – especially if you already use the Yoast plugin for any of your wordpress sites. A few of the modules felt overly – drawn out and unnecessary, but as a whole – the value was definitely worthy of the price tag. As of the publishing of this article, the price is $700
You don’t really know what’s hurting your website sometimes. Site structure is a huge one that you really don’t read about that often in blog posts and other SEO help articles. Site structure though, is crucial. Yoast doesn’t just tell you why site structure is important though, they go through how to set up your site structure from scratch starting the foundation of all of SEO – your keywords and moving forward from there.
If you consider yourself more of a web designer versus and “SEO” person, this section can help you achieve some notable SEO just during the design phase of your website. The great thing about this information was that they made it applicable even if you had a site that was already built. Covering everything from “Defining cornerstone content,” to “Determining how may categories you should have”. This section goes deep and not only provides a great education on the subject of site structure, but also shows you how to implement it.
The site structure modules offer a 2 fold benefit. They help you design a better user experience and help your site be more easily read by Google. This module alone was worth the price of admission.
A lot of SEO folks struggle with the need for results versus actually building a solid site, and having the right mindset is a game changer. This module really helps you get that mindset so that you create your content the right way – and provide value to your target audience all while making sure that your content gets ranked properly by Google. If you’re an SEO provider, or need to convince a decision maker at your organization that SEO is worth the cost of services, this section can really help. These modules will provide you with ample evidence that you can use to gain more support or close a deal with a potential SEO client.
Yoast makes it clear that everything they share comes from a place of helping you organically grow your website, not beat the system or hack your way to more traffic through shady tactics.
The Yoast team goes over how to create memorable content and basic writing ideas. This was a good refresher, but the most valuable part of this section was the structure section on how to space out your text for crawlability. This section did feel a little basic and was not as fun to go through as some of the other areas.
The writing section was a big contrast to how you may have learned to write in college, and could really turn around your content that you put out there. This isn’t scammy writing techniques, but how to clearly communicate your point and present in a way that is easy for Google to understand. The intent is still the same – to provide high value content to folks who are looking for it.
The Yoast SEO Plugin