Seo for smb
HOW IS SEO
FOR AN SMB?
First, let’s quickly define SEO. Search Engine Optimization (SEO) is the process of improving a website’s content in order to drive more traffic to the site. SEO is an organic way of helping your website rank higher in search engines, especially Google. Basically, you are optimizing your website and the content on your website in an attempt to reach the first page of the search engines.
By using fresh, high-quality content, keyword research, meta tags and descriptions, informative blogs, competitor analysis, and searcher intent, we help your business become more competitive in the local SERPs. SMBs often start withs word-of-mouth and social media advertising but quickly learn they must also be competitive in organic search.
SEO CONSULTING FOR SMBS
WHAT IS INCLUDED IN SEO CONSULTING?
SEO is not a quick fix, and sometimes results can take months or even years to gain ground. SEO is a short and long-term strategy, and the traffic you generate is called organic, not paid. That’s why it can take a little time, but during that time, you are chipping away at the search engine rankings. A solid SEO strategy is good for SMBs who need to start establishing themselves within an industry.
Searchers have an automatic trust with Google because it is the top-ranked search engine out there. If Google shows a business at the top of the search page, there is a reason. Bots are seeing healthy traffic to the website & searchers are finding a match to their queries. You want your company to be trusted, as well. In many cases, trust is automatically associated with your brand and company because you rank high on search engines.
OPTIMIZATION FOR SMBS
Website performance should be a significant concern of any small business owner, and using a website to turn leads into customers is the main goal. The conversion rate optimization process can be difficult for small businesses because of budgetary restraints.
Conversion rate optimization (CRO) can turn browsers into buyers by focusing on conversion techniques. Small businesses need to improve the funneling processes of their websites and make visitors comfortable enough to place an order on the website. Improving conversion rate means optimizing each part of your website’s conversion funnel.
A small company’s performance can depend on several different factors, including customer service, lead generation, and web design, just to name a few. Optimizing conversion rates in every area of the onboarding, lead-generation, prospecting, and sales processes is super important for long-term success.