YouTube, the world’s leading video platform, isn’t just a hub for entertainment—it’s a powerhouse for digital marketing success. As the second-largest search engine globally, YouTube offers a vast audience eager to engage with diverse content. Global Reach: With over 2 billion logged-in monthly users, YouTube transcends geographical boundaries, providing an unparalleled opportunity to connect with […]
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Business owners know that closing a sale is crucial to the growth and success of their company. And many small business owners wonder if there is something specific they can do to increase sales, which leads to more cash flow. No matter what you are selling, picking the right strategy can help you increase sales
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Don’t be a typical salesman. In movies, salesmen are written as sleazy purveyors of crap no one wants. They are depicted as snake oil salesmen, used car salesmen, or sales sharks that smell blood in the water. Traditional sales consisted of badgering, strong-arming, and pressure, but there were also numerous less-effective ways to sell. For
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Businesses of all types are truly between a rock and a hard place. To be competitive in today’s marketplace, you must be present online. The COVID-19 pandemic has only accelerated this reality. People are spending more time shopping online, decreasing face-to-face sales opportunities. Many workers continue to work remotely, cutting down on interaction between colleagues
Does Your Business Need a Website? Read More »
Over ten years ago, I spent a month south of America; Mexico. With no smartphone, tablet, or laptop. So I frequented an internet café. Paid a fee. And then listened to the familiar sound of dial-up. It was fun, a throwback, minus the frustratingly slow page loads. In hindsight, whatever I attempted to do in
Time Management: Bandwidth Read More »
As if the entrance isn’t difficult enough! How do you know when to enter a specific field, venture, or partnership? Or know when to exit? It is a knowing that you can make whatever it is that you are undertaking, work. Jumping from ledge to ledge is scary, energizing, full of unknowns, fulfilling, and dangerous. What a mixture
MARKETING: SHARE OF MIND OR SHARE OF MARKET? When starting out it seems like the checks pay for payroll, product, and marketing. Rinse and repeat. Right? We can’t get outside of COGS and the cost of doing business, and marketing too. Yes, marketing goes here. Just like you have to learn what your MVP, lean
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Move Without The Ball Eager to start your own business, read on. Remember Pete Rose? Most hits in MLB history. Guess who has the most at-bats? Pete Rose. Much of business is trying and failing, re-calculating and trying again. Iterating. People say all the time, if I had a million dollars I could make my
What Is A Secret To Success In Modern Entrepreneurship? Read More »
Never Eat An Elephant In One Bite The Law of Conservation, energy can be changed but always conserved, right? At constant temperature for a fixed mass, the absolute pressure and the volume of a gas are inversely proportional, Boyle’s Law, right? I guess I learned these things in college Physics, but the true take away was Never eat an
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Pain Points Deteriorate The Customer Experience How easy is it to find a niche? Easy. Especially if you can diagnose pain points. You know, get downstream from a product or service and find the gaps between what is thought to be delivered and what is delivered; between reality and expectation. The easy targets are bad customer experiences,
Is It Important To Identify The Client’s Pain Points? Read More »
