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How To Find Your Competitor’s Ads With the Facebook Ad Library

Social Media /

Facebook Ad Library, originally launched as Ad Archive in the United States in May 2018, is a transparency tool introduced by Facebook. This came in the wake of the 2016 U.S. Presidential election controversies and the broader discussions about the role of digital platforms in political advertising. The issues surrounding undisclosed political advertising and the […]

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researching-your-buyer

How to Research Your Buyer for Content Marketing

Content Marketing /

About 82% of marketers invest in content marketing strategies according to ahrefs.  The best content marketing is directed at specific individuals. These are people who are customers, buyers of the products and services offered. While each individual is different, buyers often share similar traits, tastes, and even activities and mannerisms.  How can all of these

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