Fractional CMO Services for Franchisors
The majority of franchisors hit a brick wall when it comes to local marketing, lead generation, or when the internal team is stretched thin trying to maintain order. To revive business development and reclaim visibility in such a situation, an experienced Chief Marketing Officer can step in to get things back on track.
The objective is not to supervise your team from afar. It is about establishing scalable systems to empower your brand and align your marketing with franchise sales. This involves taking charge and designing high-performing campaigns that work.
What You Get: Full-Spectrum CMO Services on Your Terms
Strategic Oversight & Marketing Planning
You can’t grow without a plan, and that plan must work for both national and local needs.
- A thorough review of your marketing approach, tech stack, and performance indicators.
- Unique franchise roadmap for consumer branding and recruiting.
- Clear objectives, OKRs, and campaign direction tied to business goals
Franchise Development & Lead Generation
Leads don’t mean much if they aren’t the right ones or if they don’t convert.
- Targeted franchise development campaigns via Google, LinkedIn, Facebook, and AI prospecting
- Funnel design: messaging, copywriting, landing pages, email sequences, and automation
- Lead-nurturing strategy aligned with your franchise sales process
Strategic Oversight & Marketing Planning
Unlike consultants, a fractional CMO doesn’t just make recommendations; he helps make things happen.
- Creative direction: ads, landing pages, campaign assets, and on-brand content
- Vendor and budget management: accountability for results, not just delivery
- Collaboration with internal teams or hiring/training new ones as needed
Local Marketing Enablement for Your Franchisees
Your franchisees are on the frontlines. We equip them with tools to win locally, without hurting the brand.
- Local SEO, PPC, and geo-targeted campaign systems
- Co-branded playbooks, SOPs, and marketing kits
- 1:1 coaching, marketing workshops, and scalable onboarding resources
Why Franchisors Choose William Nozak?
With over 15 years of experience in growth marketing, William Nozak has worked in franchise systems, B2B, and B2C systems. He has aided brands in reversing their declining performance, regaining momentum, and establishing modern marketing teams that are capable of scaling.
His notable accomplishment is a major car repair chain with falling traffic and brand exposure, where William implemented a multi-channel funnel, restructured their strategy, and provided internal team training.
His support as a fractional CMO resulted in a quantifiable increase in brand satisfaction and new customer growth.
When you hire William, he:
- Integrates into your leadership team
- Identifies what matters to your executive board
- Works hands-on with your people, partners, and systems
- Understands the real-world complexity of scaling a franchise brand
Engagement Options: Choose the Fit That Matches Your Growth Stage
Based on where your franchise system is now and where you want to go next, each package is designed to provide you with the optimum amount of marketing leadership.
Flexible month-to-month engagements with a recommended 6-month minimum to build traction.