The Nozak Consulting Blog
Expert Advice on SEO and Business Web Development
You'll Find What You're Looking For | Perspective matters. Mindset matters. KPI, Social media, and customer surveying matter.
The following is about great value adds to a franchisee and marketing tips I learned as a franchisee & other helpful processes and services
The Last Outpost | Customer Service | Customer Service Is King. There are more important pieces to the winning recipe like price & innovative advantages.
Be Innovative | The World Is Flat | Nothing Is Impossible In Business – If you dare you can make millions, manage businesses across the globe and more.
So Who Is It Now? | Family Business Is Tricky! Family business is tricky. You can't force a kid to take over a business. When it's not there, what then.
Problem Solving | P(X) | Practical Advice for Problem Solving P Equals Profits. When simplifying concerning business, let (P) equal profits.
Micromanagement in Business | Keep it Loose, Keep it Tight | Family Business can work, but it is no less difficult than any other partnership.
How Can A Small Business Enhance Community? Small businesses have a great responsibility in the 21st century. They must learn how to survive & thrive.
Caveat Venditor. Returning bad customers to good customers, laying down the law with others, and firing the remainder is how we deal with bad customers.
Information Sharing is the key to future success. What Guerilla business secrets do your friends know? What secrets do you know?
What Is The Role Of A CEO? | Chief Executive Officer | Leaders & visionaries are all the personality types along the Briggs-Myers Type Indicator.
Level 5 Leadership is involves humility. When everyone is blind, the one-eyed man is king. Keep your eyes open for truth out of order.
Transactional Versus Relational | The Sales Machine | Caveat Emptor | it is more important to focus on principles than on profit.
Time Management | Life is full of chaos and disorder as it is. Do not bring chaos into your life by exceeding your bandwidth.
The Rookie Advantage | Speed & Innovation | Sometimes it’s better to be the rookie than the incumbent. Seeing things in a fresh light can be an advantage.
The world as we know it is built on ideas. Anyone can have an idea, but it takes a certain kind of someone to turn an idea into a revolution.
Often big and successful businesses and people act as if they have always been that successful. We call this The Hindsight Dressup. Truth is Murphy's Law.
To see the green light flash, your altitude improve, ebb, or the yang, stay in your lane. This is the 1 Decision-Making Habit Successful People Do Every day.
Starting A Business | How To Start A Business | Business Start Up Start Where You Are, Use What You Have, Do What You Can
Parallel Thinking. Six directions a team must think in order to create the map: neutral, emotional, careful, positive, growth, & overarching picture.
What are pain points in business? The easy targets are bad customer experiences, high fees, and little to no innovation. Identifying them is key.
Larger than life are most adventures, ventures, projects, dreams, and plans. Most tasks in life are overwhelming. Never try to eat an elephant in one bite.
Move without the ball is the key to success in business. No one sees the things you do behind the scenes. Make sure you are moving without the ball.
Marketing: Share of mind, Share of Market. What is the difference? How do you know the difference? Which of them is trackable and when do you use them.
Every business venture has a beginning and an end. Don't get caught in a business that has come and gone. Know when to exit.
Articles About SEO Basics
Understanding search engine optimization (SEO) can seem like a daunting task.There are several ways to self-teach SEO, but these are a few good starting points.
If you have a business, you need a website to become popular these days. You might be wondering, “How do I make a website? Will it be expensive?” Luckily, if you need a website, there is a fantastic program called WordPress to create it
Since the 70’s we’ve spent money on Yellow page ads. YP was the place, we could spend $200,000 a year or more on Yellow Pages and they would cover everything for us. The Yellowpage book, mobile ads, mailers, PPC, we did it all through them.
SEO For Business
SEO Case Studies
Battman Collision and Repair was a known business within the local community but had a non-existent web presence. They were competing online with other local companies for local web traffic and they are not ranking within Google searches. Battman Collision and Repair knew it needed SEO services to gain visibility on Google/Bing/Yahoo/directory and social media searches.
Hercules Tire Sales is a known business within the local community and nearly gets all of their business from word of mouth within the zip codes their stores are located in. They were not showing up in the Google Map pack, and rarely showing up in organic searches. Three other local tire shops had websites containing the entirely same content, nearly verbatim.
Advanced SEO For Business And Churches
A few years ago our family was considering a few different cities to relocate to. We had no warm contacts in the cities that we were considering moving to, no friends, no family, no information other than what was available online. At the top of our list was finding a church where we could feel at home. Every church we considered was the result of a Google search for each city.
Auto Repair In Tulsa, Oklahoma
Mark Battenfield of Battman Collision Repair Sand Springs has his hands full these days with never ending collision repair work. However, a few things he does not forget to do is spy on wildlife, ride his motorcycle, and support local non-profit organizations.
The power of team cannot be overemphasized in a culture where autonomy is celebrated and community is criticized. Eighteen hundred years ago, Aristotle said “The whole is greater than the sum of its parts” and the Bible alludes to this mystery with “How could one man chase a thousand, or two put ten thousand to flight…” and “Though one may be overpowered, two can defend themselves. A cord of three strands is not quickly broken.”
Several years back while in a chapel at ORU the Men’s Pastor Earl McClellan delivered a message titled You’ll Find What You’re Looking for. This message is not limited to spiritual pursuits. In business, we have a similar moniker “you can’t improve what you don’t manage”. Experts agree upon managing KPI or Key Performance Indicators.