We get to the core of your brand through a process of strategy, identity, expression, and alignment. The end result is a rebranding of your story. An authentic, new story that fosters an rich relationship between you and your customers.
Ready for a change? Our rebranding services can help you re-launch your business with a new identity.
You can’t plan for the future without knowing where you stand today. Our Brand Audit process provides a clear and honest look at the way your brand is currently perceived. We begin by getting to know your audience on the deepest level, conducting customer interviews designed to glean their perceptions, motivations and needs. We then carry out in-depth reviews of your existing communications and competitive landscape, bringing to light your brand’s real-world influence.
We then work on your Brand Positioning. There, we identify what uniquely differentiates your brand in the minds of your customers. Our positioning research will identify multiple dimensions of brand personality, unlocking and identifying potential brand meaning. This include hands-on, collaborative exercises that define your core attributes.
Only by truly understanding a brand can you effectively rebrand and craft its image. So, the process of developing an authentic identity is founded on the discoveries made in our brand research phase. The central elements of the Brand Brief—personality, positioning and differentiation—are leveraged to define your brand’s unique characteristics.
Nozak consulting can provide copywriting and content that precisely communicate your brand’s unique value to the marketplace. We consider enriching your content as a key part of the rebranding process. It’s content that arrests your audience’s attention and provokes them to engage. We are obsessed with constant content creation, going to great lengths to ensure that tone and messaging are powerfully and consistently representing your business and providing value.
Brand Expression is the story of your brand as told to the world. We make sure it’s a story they can’t put down.
What sets Nozak Consulting apart is the fact that we’ve run our own successful businesses in the past and understand what it takes to keep a successful business going. We’ve lived both sides of the brand identity, consumer and proprietor. We’ll make sure that you’re proud of the outcome and that your customers can turn into loyal, enthusiastic fans.
Hercules Tire & Auto Repair
Rebranded and Re-launched their website to become a top competitor in their local market.
Battman Collision Repair
Launched a new website with us and used our monthly SEO service to dramatically increase their traffic.