GA4 vs Universal Analytics: What are the Differences?

GA4 vs Universal Analytics: What are the Differences?Google Analytics (GA) has been a go-to tool for businesses of all sizes looking to gain insights into their website traffic and user behavior. Over the years, Google has made a number of updates to the platform,...

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What Are SERP features?

What Are SERP Features? There are three main SERP features that can help guide user intent, and these features can strongly influence search results. SERPs, or search engine results pages, are Google's list of items or businesses that a user sees when searching for a...

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What Is Lead Scoring?

What is Lead Scoring?Learn all about what lead scoring is with Nozak Consulting.Many top-tier marketers and marketing firms point to lead scoring as the main driver of increased revenue. It is well known that paying more attention to leads is important, as a large...

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Authority In SEO

Authority in SEO is built and maintained by many different factors. This article covers all aspects of building your authority in SEO

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