by Dave Victorine | Last updated May 24, 2023
The Complete Guide to Small Business Marketing As a small business owner, you understand that marketing is crucial for the growth and success of your business. But with so many different marketing strategies and tactics out there, it can be overwhelming to know where...
by Dave Victorine | Last updated May 17, 2023
GA4 vs Universal Analytics: What are the Differences? Google Analytics (GA) has been a go-to tool for businesses of all sizes looking to gain insights into their website traffic and user behavior. Over the years, Google has made a number of updates to the platform,...
by Dave Victorine | Last updated Jun 23, 2022
What Are SERP Features? There are three main SERP features that can help guide user intent, and these features can strongly influence search results. SERPs, or search engine results pages, are Google’s list of items or businesses that a user sees when searching...
by Dave Victorine | Last updated Aug 7, 2022
Pull Marketing vs. Push Marketing: Definition, Explanation & Benefits The terms “push” and “pull marketing” have been around for a long time. Marketers have based strategies around both concepts for decades. Examples of companies that benefited from strategies...
by Dave Victorine | Last updated May 26, 2022
Localized SEO – A Guide Learn all about local SEO with Nozak Consulting. Who Benefits From Local SEO In the case of determining which strategy is more effective for a business, the type of business is important. Depending on what industry a business is in, they...
