What Are SERP features?

What Are SERP Features? There are three main SERP features that can help guide user intent, and these features can strongly influence search results. SERPs, or search engine results pages, are Google’s list of items or businesses that a user sees when searching...

Pull Marketing vs. Push Marketing

Pull Marketing vs. Push Marketing: Definition, Explanation & Benefits The terms “push” and “pull marketing” have been around for a long time. Marketers have based strategies around both concepts for decades. Examples of companies that benefited from strategies...

Localized SEO

Localized SEO – A Guide Learn all about local SEO with Nozak Consulting. Who Benefits From Local SEO In the case of determining which strategy is more effective for a business, the type of business is important. Depending on what industry a business is in, they...

What Is Customer Engagement?

What Is Customer Engagement? Strategies for Today Learn about what customer engagement is and what strategies to use with Nozak Consulting. Companies that focus on a consumer-centric approach are 60% more profitable than ones that do not.  Consumers are always more...

What Is Lead Scoring?

What is Lead Scoring? Learn all about what lead scoring is with Nozak Consulting. Many top-tier marketers and marketing firms point to lead scoring as the main driver of increased revenue. It is well known that paying more attention to leads is important, as a large...