Localized SEO

Localized SEO – A Guide Learn all about local SEO with Nozak Consulting. Who Benefits From Local SEO In the case of determining which strategy is more effective for a business, the type of business is important. Depending on what industry a business is in, they...

What Is Customer Engagement?

What Is Customer Engagement? Strategies for Today Learn about what customer engagement is and what strategies to use with Nozak Consulting. Companies that focus on a consumer-centric approach are 60% more profitable than ones that do not.  Consumers are always more...

What Is Lead Scoring?

What is Lead Scoring? Learn all about what lead scoring is with Nozak Consulting. Many top-tier marketers and marketing firms point to lead scoring as the main driver of increased revenue. It is well known that paying more attention to leads is important, as a large...

MQL vs. SQL: What’s the Difference?

MQL vs. SQL: What’s the Difference? Learn about what MQL and SQL stand for and what the differences are between them with Nozak Consulting. Marketers are always talking about “leads”, how to generate them, and what to do with them. MQL and SQL are abbreviations...

What Is a Sales Cycle? 

What Is a Sales Cycle?   Learn about what a sales cycle is with Nozak Consulting.   A sales cycle is a framework from which steps are taken to turn leads into customers, and then generate more leads. It is a cycle of behavior and steps taken by a company to...