by Dave Victorine | Last updated Jun 23, 2022
What Are SERP Features? There are three main SERP features that can help guide user intent, and these features can strongly influence search results. SERPs, or search engine results pages, are Google’s list of items or businesses that a user sees when searching...
by Dave Victorine | Last updated May 26, 2022
Pull Marketing vs. Push Marketing: Definition, Explanation & Benefits The terms “push” and “pull marketing” have been around for a long time. Marketers have based strategies around both concepts for decades. Examples of companies that benefited from strategies...
by Dave Victorine | Last updated May 26, 2022
Localized SEO – A Guide Learn all about local SEO with Nozak Consulting. Who Benefits From Local SEO In the case of determining which strategy is more effective for a business, the type of business is important. Depending on what industry a business is in, they...
by Dave Victorine | Last updated Apr 20, 2022
What Is Customer Engagement? Strategies for Today Learn about what customer engagement is and what strategies to use with Nozak Consulting. Companies that focus on a consumer-centric approach are 60% more profitable than ones that do not. Consumers are always more...
by Dave Victorine | Last updated Apr 19, 2022
What is Lead Scoring? Learn all about what lead scoring is with Nozak Consulting. Many top-tier marketers and marketing firms point to lead scoring as the main driver of increased revenue. It is well known that paying more attention to leads is important, as a large...
by Dave Victorine | Last updated Apr 19, 2022
MQL vs. SQL: What’s the Difference? Learn about what MQL and SQL stand for and what the differences are between them with Nozak Consulting. Marketers are always talking about “leads”, how to generate them, and what to do with them. MQL and SQL are abbreviations...
by Dave Victorine | Last updated Mar 23, 2022
What Is a Sales Cycle? Learn about what a sales cycle is with Nozak Consulting. A sales cycle is a framework from which steps are taken to turn leads into customers, and then generate more leads. It is a cycle of behavior and steps taken by a company to...
by Dave Victorine | Last updated Mar 23, 2022
What Is a Sales Lead? Learn the answer to what a sales lead is with Nozak Consulting. A lead is a potential customer that has been identified based on contact or behavior. Leads are identified and handled at first by marketing and then are often passed on to sales...
by Dave Victorine | Last updated Mar 23, 2022
What Is Lead Generation? Learn about what lead generation is with Nozak Consulting. Lead generation is the method by which marketing departments attempt to grow the number of visitors at the top of the sales funnel. It is a tactic that is based on building potential...
by Williamnozak | Last updated Feb 21, 2022
Ruby On Rails Ruby on Rails (which is often called RoR or simply Rails), is a popular open-source software that programmers use to build web applications. What is Ruby on Rails? In short, the “Rails” part is a web application development framework that is written in...
