Branding | Marketing | Public Relations (BMPr) | Why They Matter

Branding | Marketing | Public Relations (BMPr) | Why They Matter Once, maybe, marketing was all that was needed to create a revenue stream. I mean think about all of the poorly conceived products you have seen in the market place over the years! Lots of them were...

Team Work | The Multiplier

Team Work | The Multiplier The Multiplier “Feel the rhythm, feel the rhyme, get on up, it’s bobsled time.” – Cool Runnings (1993). The power of team cannot be overemphasized in a culture where autonomy is celebrated and community is criticized. Eighteen hundred...

You’ll Find What You’re Looking For | Perspective Matters

You’ll Find What You’re Looking For | Perspective Matters You Will Find What You Are Looking For Several years back while in a chapel at ORU the Men’s Pastor Earl McClellan delivered a message titled You’ll Find What You’re Looking for. This message is not...

What Is The True Value Add For A Franchisee?

What Is The True Value Add For Franchises? Starting your own business isn’t for everyone. Here are some answers to what is the true value add for a franchisee. I have owned 2 different franchises and these are some of the processes they came with. So I will pull...

Customer Service | The Last Outpost | Customer Service Is King

Customer Service: The Last Outpost Customer Service is King Someone once said your only competition is anyone that improves customer service. So let us play as if this is in the Business-Bible. Here are a few assumptions. First, price does not matter up to a certain...